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UTRGV 10th Anniversary Logo

Brand Guidelines and Style Guide
University Marketing and Communications
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    • UTRGV Identity : Overview
      • About UTRGV: Overview
      • Official University Names
      • Campuses and Sites
      • Official Taglines
      • University Seal
      • University Addresses
    • Color Palette
    • Editorial Guidelines: Overview
    • Academic Departments and Units
    • Ampersand (&) Usage
    • Official Fonts
    • Accessibility : Overview
    • The Power of Orange
    • Typography
      • Print vs Digital Standards: Overview
      • The DIGITAL Rule
      • HTML Over PDF
      • Visual Clarity and "Images of Text" rules
      • Maximum word count limits for digital layouts
      • Alt-Text, Links and QR Codes: Overview
      • Navigating Content Safely
      • Alt-Text (Alternative Text)
      • QR Code & Short Link Policy
      • The "Decorative" Rule
    • Logos Guidelines : Overview
    • Primary Academic Logos
    • Secondary Logos
    • Logo Formats for Units Collaborating on an Event
    • Student Organization Logos
    • Logo Proportions and Clear Space
    • Media, Partnerships and Procurement : Overview
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    • Promo Items Approval Process
    • UMC Review Process
    • Print and File Standards : Overview
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    • Promo Items Specs
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    • Digital Assets : Overview
    • Email Signatures
    • Academic Eblast
    • Social Media
    • Ceremonial Branding: Overview
    • Gonfalon Usage Restrictions
    • Commencement Stole Templates
  • Victory Vaquero
    • Social Media : Overview
    • Social Media Guidelines
    • Social Media Resources
    • Accessibility in Social Media
    • Web Presence : Overview
    • Website Standards
    • UTRGV Website Templates
    • Dynamic Features in Cascade
    • Unofficial Websites
  • Multimedia Photos & Videos
Menu
  • Home
    • UTRGV Identity : Overview
      • About UTRGV: Overview
      • Official University Names
      • Campuses and Sites
      • Official Taglines
      • University Seal
      • University Addresses
    • Color Palette
    • Editorial Guidelines: Overview
    • Academic Departments and Units
    • Ampersand (&) Usage
    • Official Fonts
    • Accessibility : Overview
    • The Power of Orange
    • Typography
      • Print vs Digital Standards: Overview
      • The DIGITAL Rule
      • HTML Over PDF
      • Visual Clarity and "Images of Text" rules
      • Maximum word count limits for digital layouts
      • Alt-Text, Links and QR Codes: Overview
      • Navigating Content Safely
      • Alt-Text (Alternative Text)
      • QR Code & Short Link Policy
      • The "Decorative" Rule
    • Logos Guidelines : Overview
    • Primary Academic Logos
    • Secondary Logos
    • Logo Formats for Units Collaborating on an Event
    • Student Organization Logos
    • Logo Proportions and Clear Space
    • Media, Partnerships and Procurement : Overview
    • Grants
    • Vendor Process
    • Promo Items Approval Process
    • UMC Review Process
    • Print and File Standards : Overview
    • Promotional Items
    • Promo Items Specs
    • Stationery: Letterhead & Envelope
    • Digital Assets : Overview
    • Email Signatures
    • Academic Eblast
    • Social Media
    • Ceremonial Branding: Overview
    • Gonfalon Usage Restrictions
    • Commencement Stole Templates
  • Victory Vaquero
    • Social Media : Overview
    • Social Media Guidelines
    • Social Media Resources
    • Accessibility in Social Media
    • Web Presence : Overview
    • Website Standards
    • UTRGV Website Templates
    • Dynamic Features in Cascade
    • Unofficial Websites
  • Multimedia Photos & Videos
  1. Home
  2. Web Presence

Web Presence Guidelines

The University of Texas Rio Grande Valley, UTRGV, seeks to ensure all official University websites and web resources align with the University's identity standards and strategic goals; provide a consistent navigation and user experience for all; and comply with all applicable UTRGV, state and federal requirements.

University Marketing and Communications Role

The Office of University Marketing and Communications (hereinafter referred to as UMC) is authorized to and/or responsible for the following:

  • Providing strategic leadership to ensure that the campus web environment is meeting the needs of the University;
  • Establishing the official University website uniform brand strategy, including developing web design guidelines that are consistent with and promote the University's brand integrity and strategic goals;
  • Developing and supporting the official University web framework which includes content management system, themes, templates, and user experience elements for official University websites;
  • Approving new university-level web initiative requests and assigning any new official University addresses; Approving and assigning new web addresses under the utrgv.edu domain in compliance with this policy.
  • Approving and assigning new web addresses within the web architecture of their respective colleges, schools, departments, divisions, research centers, and/or administrative office;
  • Taking necessary action to ensure all University websites and web resources are compliant with the mandatory requirements of this policy, including removal of content and/or websites; and
  • Coordinating a forum on campus for all employees with official web-related responsibilities.

Information Technology Role

The Office of Information Technology (hereinafter referred to as IT) is authorized to and/or responsible for the following:

  • Setting the standards for website security;
  • Removing any official or unofficial University website that shows any indication of a security breach, including but not limiting to inappropriate content or malicious code; and
  • Ensuring third party technologies meet University standards.
  • Provide awareness and support with accessibility standards as well as clarifications for users on web accessbility compliance.

Note: Unofficial Websites

The Office of University Marketing and Communications site authorizers and IT are not responsible for the development, oversight, and quality of unofficial University websites and/or unofficial web resources.

Unofficial Websites Standards and Definition

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