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Brand Guidelines and Style Guide
University Marketing and Communications
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    • UTRGV Identity : Overview
      • About UTRGV: Overview
      • Official University Names
      • Campuses and Sites
      • Official Taglines
      • University Seal
      • University Addresses
    • Color Palette
    • Editorial Guidelines: Overview
    • Academic Departments and Units
    • Ampersand (&) Usage
    • Official Fonts
    • Accessibility : Overview
    • The Power of Orange
    • Typography
      • Print vs Digital Standards: Overview
      • The DIGITAL Rule
      • HTML Over PDF
      • Visual Clarity and "Images of Text" rules
      • Maximum word count limits for digital layouts
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      • Navigating Content Safely
      • Alt-Text (Alternative Text)
      • QR Code & Short Link Policy
      • The "Decorative" Rule
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  • Victory Vaquero
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    • Social Media Guidelines
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    • Accessibility in Social Media
    • Web Presence : Overview
    • Website Standards
    • UTRGV Website Templates
    • Dynamic Features in Cascade
    • Unofficial Websites
  • Multimedia Photos & Videos
Menu
  • Home
    • UTRGV Identity : Overview
      • About UTRGV: Overview
      • Official University Names
      • Campuses and Sites
      • Official Taglines
      • University Seal
      • University Addresses
    • Color Palette
    • Editorial Guidelines: Overview
    • Academic Departments and Units
    • Ampersand (&) Usage
    • Official Fonts
    • Accessibility : Overview
    • The Power of Orange
    • Typography
      • Print vs Digital Standards: Overview
      • The DIGITAL Rule
      • HTML Over PDF
      • Visual Clarity and "Images of Text" rules
      • Maximum word count limits for digital layouts
      • Alt-Text, Links and QR Codes: Overview
      • Navigating Content Safely
      • Alt-Text (Alternative Text)
      • QR Code & Short Link Policy
      • The "Decorative" Rule
    • Logos Guidelines : Overview
    • Primary Academic Logos
    • Secondary Logos
    • Logo Formats for Units Collaborating on an Event
    • Student Organization Logos
    • Logo Proportions and Clear Space
    • Media, Partnerships and Procurement : Overview
    • Grants
    • Vendor Process
    • Promo Items Approval Process
    • UMC Review Process
    • Print and File Standards : Overview
    • Promotional Items
    • Promo Items Specs
    • Stationery: Letterhead & Envelope
    • Digital Assets : Overview
    • Email Signatures
    • Academic Eblast
    • Social Media
    • Ceremonial Branding: Overview
    • Gonfalon Usage Restrictions
    • Commencement Stole Templates
  • Victory Vaquero
    • Social Media : Overview
    • Social Media Guidelines
    • Social Media Resources
    • Accessibility in Social Media
    • Web Presence : Overview
    • Website Standards
    • UTRGV Website Templates
    • Dynamic Features in Cascade
    • Unofficial Websites
  • Multimedia Photos & Videos
  1. Home
  2. UTRGV Identity
  3. Color Palette

UTRGV Color Palette

The University's official colors are orange, gray and white. Note that UTRGV gray may be either the PMS spot color, "Cool Gray 10," or 74% black, in process printing or a black-ink-only setting.

Cool Gray 10 and 74% Black are interchangeable.

Primary Color Palette
Color Color Name Ink Colors Digital Colors
Orange *PMS: 1655 C
CMYK: C:0, M:84, Y:100, K:0
Hex: #CB4900
RGB: R:203, G:73, B:0
Gray *PMS: Cool Gray 10 C
CMYK: C:61, M:53, Y:48, K:19
Hex: #646469
RGB: R:100, G:100, B:105
74% Black CMYK: C:0, M:0, Y:0, K:74 Hex: #424242
RGB: R:100, G:100, B:105
White CMYK: C:0, M:0, Y:0, K:0 Hex: #FFFFFF
RGB: R:255, G:255, B:255

Note

*Since PMS requires the purchase of special ink, we recommend using CMYK ink colors when printing.

Pantone is a registered trademark of PANTONE, Inc. The colors shown on this page and throughout this manual are not intended to be an exact match for the PANTONE Color Standards. For the PANTONE Color Standards, refer to the current edition of the PANTONE Color Formula Guide. All color builds are based on Adobe Illustrator’s interpretation of the PANTONE colors.

About Digital Content

If using digital assets, ensure your digital content is accessible to everyone by exploring the university's accessibility standards and guidance, especially the specific branding colors assigned for accessibility compliance. Accessibility is part of our commitment to inclusion—visit our accessibility guidelines, standards, tools, and resources that help create equitable digital experiences.

Accessibility Guidelines

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