Social Media Accessibility

All posts should be clear, readable, and usable for people who use screen readers or other assistive technologies. Accessibility is everyone’s responsibility. If your content cannot be accessed or understood by all users, revise before publishing.

• Text alternatives for non-text content (e.g., alt text for images)
• Captions for video and audio (e.g., closed captions for video)
• Logical structure and readable text
• Content perceivable and operable by assistive technologies

• Images: Add descriptive alternative text (alt text). Avoid "Images of Text", WCAG strongly discourages relying on images of text when real text (native HTML) can be used. When designing social graphics, ensure the critical information is also repeated in the post's caption or alt-text.
• Videos: Provide closed captions. Include transcripts when appropriate and audio descriptions if important visuals are not explained.
• Text & Links: Use plain language, clear structure, and descriptive link text (e.g., "Read the Accessibility Guidelines" instead of "Click here").
• Colors: Ensure strong contrast between text and background using a contrast checker. Do not rely on color alone to convey meaning.
• Hashtags: Use CamelCase (e.g., #DigitalAccessibility).
• Emojis: Use sparingly and ensure the message is clear without them.

Departments are responsible for ensuring all graphics meet the accessibility standards outlined in this guide. Please utilize the self-check tools to verify your content before requesting a review.

For complex designs or high-priority institutional campaigns requiring a final technical verification, you may contact University Marketing and Communications.

Contact: socialmedia@utrgv.edu