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Brand Guidelines and Style Guide
University Marketing and Communications
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    • UTRGV Identity : Overview
      • About UTRGV: Overview
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    • Color Palette
    • Editorial Guidelines: Overview
    • Academic Departments and Units
    • Ampersand (&) Usage
    • Official Fonts
    • Accessibility : Overview
    • The Power of Orange
    • Typography
      • Print vs Digital Standards: Overview
      • The DIGITAL Rule
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      • The "Decorative" Rule
    • Logos Guidelines : Overview
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    • Ceremonial Branding: Overview
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  • Victory Vaquero
    • Social Media : Overview
    • Social Media Guidelines
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    • Web Presence : Overview
    • Website Standards
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    • Dynamic Features in Cascade
    • Unofficial Websites
  • Multimedia Photos & Videos
Menu
  • Home
    • UTRGV Identity : Overview
      • About UTRGV: Overview
      • Official University Names
      • Campuses and Sites
      • Official Taglines
      • University Seal
      • University Addresses
    • Color Palette
    • Editorial Guidelines: Overview
    • Academic Departments and Units
    • Ampersand (&) Usage
    • Official Fonts
    • Accessibility : Overview
    • The Power of Orange
    • Typography
      • Print vs Digital Standards: Overview
      • The DIGITAL Rule
      • HTML Over PDF
      • Visual Clarity and "Images of Text" rules
      • Maximum word count limits for digital layouts
      • Alt-Text, Links and QR Codes: Overview
      • Navigating Content Safely
      • Alt-Text (Alternative Text)
      • QR Code & Short Link Policy
      • The "Decorative" Rule
    • Logos Guidelines : Overview
    • Primary Academic Logos
    • Secondary Logos
    • Logo Formats for Units Collaborating on an Event
    • Student Organization Logos
    • Logo Proportions and Clear Space
    • Media, Partnerships and Procurement : Overview
    • Grants
    • Vendor Process
    • Promo Items Approval Process
    • UMC Review Process
    • Print and File Standards : Overview
    • Promotional Items
    • Promo Items Specs
    • Stationery: Letterhead & Envelope
    • Digital Assets : Overview
    • Email Signatures
    • Academic Eblast
    • Social Media
    • Ceremonial Branding: Overview
    • Gonfalon Usage Restrictions
    • Commencement Stole Templates
  • Victory Vaquero
    • Social Media : Overview
    • Social Media Guidelines
    • Social Media Resources
    • Accessibility in Social Media
    • Web Presence : Overview
    • Website Standards
    • UTRGV Website Templates
    • Dynamic Features in Cascade
    • Unofficial Websites
  • Multimedia Photos & Videos
  1. Home
  2. Editorial Guidelines

Editorial Guidelines

[ Reference standards following the AP Stylebook and UT System guidelines. ]

Academic Departments and Units

Specific departments and academic units are capitalized when referred to by their official names.

Examples:
Department of Biology, College of Liberal Arts, Office of the President, MBA Program, etc.

Lowercase examples:
biology department, the college, president’s office, the program, etc.

On first reference, refer to the full name of the division (e.g., Division of Institutional Advancement, School of Medicine, the Department of Mathematics, the Office of University Marketing and Communications) using uppercase style. When the antecedent is absolutely clear, on subsequent references, use lowercase "school," "department," "office," etc.

Ampersand (&) Usage

The ampersand (&) character is part of the official secondary logo for UTRGV colleges and departments and should always be used in secondary logos. However, the ampersand should not be used in place of "and" in written communications.

In matters of editorial style, the prevailing standards for university publications of a promotional nature shall be those of the Associated Press (AP) Stylebook and the UT System and UTRGV editorial style guide.

Official Fonts

The following fonts are recommended to use in university marketing materials. These are the official fonts used on all UTRGV Marketing and Communications campaigns.

Red Hat Regular Font

Font Preview (regular)

ABCDEFGHIJKLM
OPQRSTUVWXYZ

abcdefghijklm
nopqrstuvwxyz

1234567890

Font Preview (bold):

ABCDEFGHIJKLM
OPQRSTUVWXYZ

abcdefghijklm
nopqrstuvwxyz

1234567890

Download the Red Hat Font

Patua One Font

Font Preview (regular)

ABCDEFGHIJKLM
OPQRSTUVWXYZ

abcdefghijklm
nopqrstuvwxyz

1234567890

Font Preview (bold)

ABCDEFGHIJKLM
OPQRSTUVWXYZ

abcdefghijklm
nopqrstuvwxyz

1234567890

Download the Patua One Font

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