At UTRGV, orange isn't just our color—it's our connection to the UT System. To stay compliant with the latest ADA regulations, we have implemented a specific Accessible Orange exclusively for our digital platforms.
Using this approved shade for web content ensures our communications are readable for everyone and protects the university from accessibility violations. While our traditional "Official Orange" remains the standard for print, always switch to the Accessible Orange for anything on a screen to keep our brand strong, inclusive, and compliant.
Implementation guidelines for Print Orange vs. Web/Digital Accessible Orange to achieve the required $4.5:1$ contrast ratio.
Official UTRGV Orange
Print Materials
#F05023
Accessible Orange
Web/Digital
#CB4900
At a Glance:
Print Materials:
Continue using our traditional Official UTRGV Orange (#F05023)
Web/Digital:
Switch to the Accessible Orange (#CB4900) to meet state-mandated contrast requirements.
Why it matters:
To meet federal requirements, standard digital text must maintain a 4.5:1 contrast ratio. Think of this as a safety rating—it ensures your text is bold enough to be read in tough conditions, such as on a phone screen outdoors in the sun.
Color Contrast Matrix
Below is a simplified guide for brand color pairings.
