Our brand and visual identity are integral to The University of Texas Rio Grande Valley (UTRGV) experience; they are as central to the university as "the burning letters," Bronc Trail, or the architecture on campus. These symbols are critical to promoting UTRGV, building lifelong affinity among our students and alumni, and uniting the entire campus community. This brand and identity guide has been crafted with these goals and the overarching reputation of the university in mind.
Our updated brand and identity standards and logo system align with the university's decision to strengthen the UTRGV brand by transitioning away from divergent or independent brands and logos. Always use the current official renditions of the UTRGV primary and secondary logos and update any older iterations of logos where they exist. Abiding by these standards ensures a unified, professional appearance across all communications and media.
Consistent application of the university branding program strengthens perceptions and reinforces public awareness of UTRGV, its colleges, schools, departments and other areas.
When the logos are used properly with other elements of the branding program, a unique and effective visual style can be established. By presenting a cohesive and consistent identity to the public, our students and our key stakeholders, all areas of the university can benefit from one another's success and collectively enhance our reach and reputation.
University Marketing and Communications is responsible for ensuring the implementation of this new brand and style guide wherever our brand and visual identity are used.
