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UTRGV 10th Anniversary Logo

Brand Guidelines and Style Guide
University Marketing and Communications
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    • UTRGV Identity : Overview
      • About UTRGV: Overview
      • Official University Names
      • Campuses and Sites
      • Official Taglines
      • University Seal
      • University Addresses
    • Color Palette
    • Editorial Guidelines: Overview
    • Academic Departments and Units
    • Ampersand (&) Usage
    • Official Fonts
    • Accessibility : Overview
    • The Power of Orange
    • Typography
      • Print vs Digital Standards: Overview
      • The DIGITAL Rule
      • HTML Over PDF
      • Visual Clarity and "Images of Text" rules
      • Maximum word count limits for digital layouts
      • Alt-Text, Links and QR Codes: Overview
      • Navigating Content Safely
      • Alt-Text (Alternative Text)
      • QR Code & Short Link Policy
      • The "Decorative" Rule
    • Logos Guidelines : Overview
    • Primary Academic Logos
    • Secondary Logos
    • Logo Formats for Units Collaborating on an Event
    • Student Organization Logos
    • Logo Proportions and Clear Space
    • Media, Partnerships and Procurement : Overview
    • Grants
    • Vendor Process
    • Promo Items Approval Process
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    • Print and File Standards : Overview
    • Promotional Items
    • Promo Items Specs
    • Stationery: Letterhead & Envelope
    • Digital Assets : Overview
    • Email Signatures
    • Academic Eblast
    • Social Media
    • Ceremonial Branding: Overview
    • Gonfalon Usage Restrictions
    • Commencement Stole Templates
  • Victory Vaquero
    • Social Media : Overview
    • Social Media Guidelines
    • Social Media Resources
    • Accessibility in Social Media
    • Web Presence : Overview
    • Website Standards
    • UTRGV Website Templates
    • Dynamic Features in Cascade
    • Unofficial Websites
  • Multimedia Photos & Videos
Menu
  • Home
    • UTRGV Identity : Overview
      • About UTRGV: Overview
      • Official University Names
      • Campuses and Sites
      • Official Taglines
      • University Seal
      • University Addresses
    • Color Palette
    • Editorial Guidelines: Overview
    • Academic Departments and Units
    • Ampersand (&) Usage
    • Official Fonts
    • Accessibility : Overview
    • The Power of Orange
    • Typography
      • Print vs Digital Standards: Overview
      • The DIGITAL Rule
      • HTML Over PDF
      • Visual Clarity and "Images of Text" rules
      • Maximum word count limits for digital layouts
      • Alt-Text, Links and QR Codes: Overview
      • Navigating Content Safely
      • Alt-Text (Alternative Text)
      • QR Code & Short Link Policy
      • The "Decorative" Rule
    • Logos Guidelines : Overview
    • Primary Academic Logos
    • Secondary Logos
    • Logo Formats for Units Collaborating on an Event
    • Student Organization Logos
    • Logo Proportions and Clear Space
    • Media, Partnerships and Procurement : Overview
    • Grants
    • Vendor Process
    • Promo Items Approval Process
    • UMC Review Process
    • Print and File Standards : Overview
    • Promotional Items
    • Promo Items Specs
    • Stationery: Letterhead & Envelope
    • Digital Assets : Overview
    • Email Signatures
    • Academic Eblast
    • Social Media
    • Ceremonial Branding: Overview
    • Gonfalon Usage Restrictions
    • Commencement Stole Templates
  • Victory Vaquero
    • Social Media : Overview
    • Social Media Guidelines
    • Social Media Resources
    • Accessibility in Social Media
    • Web Presence : Overview
    • Website Standards
    • UTRGV Website Templates
    • Dynamic Features in Cascade
    • Unofficial Websites
  • Multimedia Photos & Videos
  1. Home
  2. Digital Assets
  3. Social Media Avatars and Cover Photos

Social Media Avatars and Cover Photos

Avatars must follow UTRGV brand guidelines. UMC can provide a fillable template to create your avatar. If you decide to create your own, you must think of legibility in small sizes, especially on mobile devices. The guidelines below ensure UTRGV brand compliance and accessibility.

  • Avatars may use the orange, gray, or white colors from UTRGV's primary color palette.
  • Acronyms are not permitted; write the unit's name entirely.

Option A: Plain University and Unit Name

  • University name and unit name must be in plain text. This approach is not considered an official secondary logo.
  • All unit names must be fully spelled out.
Samples of Option A.

Option B: Photo with UTRGV in Plain Text

  • Units are encouraged to use photos that associate with their mission.
  • Please avoid using photos of buildings.
  • Add "UTRGV" in plain text to the image when using a photo.
Samples of Option B.

Social Media Cover Photos

Your cover photo (also known as header photo) is the image that is displayed at the top of your profile on Facebook or Twitter. Cover photos can only be produced by University Marketing and Communications.

Orange background.

Dark background.

Option A: Banner with Secondary Logo

  • Use initials version of the official secondary logo.
  • Units assigned a secondary spirit logo cannot use secondary academic logo and vice versa.
  • Background available in orange, gray and white.

Banner with building.

Banner with image of an Edinburg building.

Option B: UTRGV Curated photos

The cover photo is a wonderful opportunity to highlight UTRGV's unique identity, and so we have curated a number of options for your use.


Banner with image of DNA strands.

Banner with close-up of hands grabbing some dumbbells.

Option C: Photos related to the unit

  • Units are encouraged to use photos that associate with their mission. Using a single image across all social media channels builds recognition among audiences and should not be changed over time.
  • Photos of buildings are not recommended.

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