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UTRGV 10th Anniversary Logo

Brand Guidelines and Style Guide
University Marketing and Communications
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    • UTRGV Identity : Overview
      • About UTRGV: Overview
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    • Color Palette
    • Editorial Guidelines: Overview
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    • Ampersand (&) Usage
    • Official Fonts
    • Accessibility : Overview
    • The Power of Orange
    • Typography
      • Print vs Digital Standards: Overview
      • The DIGITAL Rule
      • HTML Over PDF
      • Visual Clarity and "Images of Text" rules
      • Maximum word count limits for digital layouts
      • Alt-Text, Links and QR Codes: Overview
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      • The "Decorative" Rule
    • Logos Guidelines : Overview
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    • Print and File Standards : Overview
    • Promotional Items
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    • Website Standards
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  • Multimedia Photos & Videos
Menu
  • Home
    • UTRGV Identity : Overview
      • About UTRGV: Overview
      • Official University Names
      • Campuses and Sites
      • Official Taglines
      • University Seal
      • University Addresses
    • Color Palette
    • Editorial Guidelines: Overview
    • Academic Departments and Units
    • Ampersand (&) Usage
    • Official Fonts
    • Accessibility : Overview
    • The Power of Orange
    • Typography
      • Print vs Digital Standards: Overview
      • The DIGITAL Rule
      • HTML Over PDF
      • Visual Clarity and "Images of Text" rules
      • Maximum word count limits for digital layouts
      • Alt-Text, Links and QR Codes: Overview
      • Navigating Content Safely
      • Alt-Text (Alternative Text)
      • QR Code & Short Link Policy
      • The "Decorative" Rule
    • Logos Guidelines : Overview
    • Primary Academic Logos
    • Secondary Logos
    • Logo Formats for Units Collaborating on an Event
    • Student Organization Logos
    • Logo Proportions and Clear Space
    • Media, Partnerships and Procurement : Overview
    • Grants
    • Vendor Process
    • Promo Items Approval Process
    • UMC Review Process
    • Print and File Standards : Overview
    • Promotional Items
    • Promo Items Specs
    • Stationery: Letterhead & Envelope
    • Digital Assets : Overview
    • Email Signatures
    • Academic Eblast
    • Social Media
    • Ceremonial Branding: Overview
    • Gonfalon Usage Restrictions
    • Commencement Stole Templates
  • Victory Vaquero
    • Social Media : Overview
    • Social Media Guidelines
    • Social Media Resources
    • Accessibility in Social Media
    • Web Presence : Overview
    • Website Standards
    • UTRGV Website Templates
    • Dynamic Features in Cascade
    • Unofficial Websites
  • Multimedia Photos & Videos
  1. Home
  2. Print and File Standards
  3. Promotional Items

Promotional Items

T-Shirt Color Selection

The official t-shirt color options to select from vendors are orange, gray, white or black.

Orange
Gray
White
Black

Variations

Tint variations for orange or gray t-shirts are allowed, see examples below:

Orange alternative
Gray alternative
Black alternative

T-Shirt Color Recommendations

Blue Generation

  • Orange Graphite
  • Graphite Black
  • Black Graphite

Core 365

  • Campus Orange
  • Carbon Grey

Logos on Promo Items

Do not recreate or modify university logos. All artwork for promo items and t-shirts must be the official files provided by University Marketing and Communications.

Custom, modified, or vendor-recreated logos are strictly prohibited and will be denied for production. Only official secondary logo formats are permitted. To ensure accuracy, UMC will provide the correct files directly to your vendor.

Required Technical Standards: To avoid production delays or costly redesigns, all apparel designs must comply with the ADA legibility standards (Title II) for printed collateral. See full requirements and submission instructions for more details.

Do not recreate the logo

Do not recreate the logo.

UTRGV logo with different font styles.

Do not change/modify the colors

Do not change/modify the colors.

UTRGV logo with non-official colors.

Do not change/modify the dotted line

Do not change/modify the dotted line.

Do not change/modify the dotted line.

Note

Promo items must always be university approved colors: Gray, Orange, White, Or Black.

Restrictions on Name-Brand Merchandise

Many premium brands prohibit adding third-party logos to their products. UTRGV does not allow "post-embellishments" on major brands to avoid trademark infringement and potential lawsuits.

You cannot buy now and brand later on the following brands. Purchasing "blank" retail items and having the UTRGV logo added by a third-party vendor is strictly prohibited.

The following brands are very strict and do not allow their products to be modified:

  • Drinkware: YETI, Stanley, Owala
  • Apparel & Outerwear: Carhartt, Patagonia, Columbia, The North Face, Vuori, Lululemon

Need alternatives? UMC can recommend high-quality alternatives from our list of approved items and vendors. Please contact us during your planning phase for recommendations.

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