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Brand Guidelines and Style Guide
University Marketing and Communications
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    • UTRGV Identity : Overview
      • About UTRGV: Overview
      • Official University Names
      • Campuses and Sites
      • Official Taglines
      • University Seal
      • University Addresses
    • Color Palette
    • Editorial Guidelines: Overview
    • Academic Departments and Units
    • Ampersand (&) Usage
    • Official Fonts
    • Accessibility : Overview
    • The Power of Orange
    • Typography
      • Print vs Digital Standards: Overview
      • The DIGITAL Rule
      • HTML Over PDF
      • Visual Clarity and "Images of Text" rules
      • Maximum word count limits for digital layouts
      • Alt-Text, Links and QR Codes: Overview
      • Navigating Content Safely
      • Alt-Text (Alternative Text)
      • QR Code & Short Link Policy
      • The "Decorative" Rule
    • Logos Guidelines : Overview
    • Primary Academic Logos
    • Secondary Logos
    • Logo Formats for Units Collaborating on an Event
    • Student Organization Logos
    • Logo Proportions and Clear Space
    • Media, Partnerships and Procurement : Overview
    • Grants
    • Vendor Process
    • Promo Items Approval Process
    • UMC Review Process
    • Print and File Standards : Overview
    • Promotional Items
    • Promo Items Specs
    • Stationery: Letterhead & Envelope
    • Digital Assets : Overview
    • Email Signatures
    • Academic Eblast
    • Social Media
    • Ceremonial Branding: Overview
    • Gonfalon Usage Restrictions
    • Commencement Stole Templates
  • Victory Vaquero
    • Social Media : Overview
    • Social Media Guidelines
    • Social Media Resources
    • Accessibility in Social Media
    • Web Presence : Overview
    • Website Standards
    • UTRGV Website Templates
    • Dynamic Features in Cascade
    • Unofficial Websites
  • Multimedia Photos & Videos
Menu
  • Home
    • UTRGV Identity : Overview
      • About UTRGV: Overview
      • Official University Names
      • Campuses and Sites
      • Official Taglines
      • University Seal
      • University Addresses
    • Color Palette
    • Editorial Guidelines: Overview
    • Academic Departments and Units
    • Ampersand (&) Usage
    • Official Fonts
    • Accessibility : Overview
    • The Power of Orange
    • Typography
      • Print vs Digital Standards: Overview
      • The DIGITAL Rule
      • HTML Over PDF
      • Visual Clarity and "Images of Text" rules
      • Maximum word count limits for digital layouts
      • Alt-Text, Links and QR Codes: Overview
      • Navigating Content Safely
      • Alt-Text (Alternative Text)
      • QR Code & Short Link Policy
      • The "Decorative" Rule
    • Logos Guidelines : Overview
    • Primary Academic Logos
    • Secondary Logos
    • Logo Formats for Units Collaborating on an Event
    • Student Organization Logos
    • Logo Proportions and Clear Space
    • Media, Partnerships and Procurement : Overview
    • Grants
    • Vendor Process
    • Promo Items Approval Process
    • UMC Review Process
    • Print and File Standards : Overview
    • Promotional Items
    • Promo Items Specs
    • Stationery: Letterhead & Envelope
    • Digital Assets : Overview
    • Email Signatures
    • Academic Eblast
    • Social Media
    • Ceremonial Branding: Overview
    • Gonfalon Usage Restrictions
    • Commencement Stole Templates
  • Victory Vaquero
    • Social Media : Overview
    • Social Media Guidelines
    • Social Media Resources
    • Accessibility in Social Media
    • Web Presence : Overview
    • Website Standards
    • UTRGV Website Templates
    • Dynamic Features in Cascade
    • Unofficial Websites
  • Multimedia Photos & Videos
  1. Home
  2. Multimedia Photos and Videos

Multimedia Photos and Videos

Photo Guidelines

  • Use UTRGV-branded or original photos whenever possible.
  • Format:
    • WebP (preferred for optimization);
    • JPEG/PNG allowed only if WebP is not available.
  • Size:
    • Portraits for side contact menus: 300x300px max
    • OG images: 1200x630 px
    • Main banner/hero images: 1600 x 600 px
  • Quality:
    Clear, high-resolution, professional images with proper lighting and composition.

Video Guidelines

  • Host videos on YouTube and embed them into the page (do not upload video files directly).
  • For accessibility, also include a direct link to the video.
    Example (Accessible Video Link):
    Watch the School of Nursing Program Overview Video on YouTube.
  • Use UTRGV-approved or original video content.
  • Ensure closed captioning is enabled and accurate.
  • Do not enable autoplay or audio on page load.
  • Keep aspect ratio consistent.

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