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UTRGV 10th Anniversary Logo

Brand Guidelines and Style Guide
University Marketing and Communications
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  • Home
    • UTRGV Identity : Overview
      • About UTRGV: Overview
      • Official University Names
      • Campuses and Sites
      • Official Taglines
      • University Seal
      • University Addresses
    • Color Palette
    • Editorial Guidelines: Overview
    • Academic Departments and Units
    • Ampersand (&) Usage
    • Official Fonts
    • Accessibility : Overview
    • The Power of Orange
    • Typography
      • Print vs Digital Standards: Overview
      • The DIGITAL Rule
      • HTML Over PDF
      • Visual Clarity and "Images of Text" rules
      • Maximum word count limits for digital layouts
      • Alt-Text, Links and QR Codes: Overview
      • Navigating Content Safely
      • Alt-Text (Alternative Text)
      • QR Code & Short Link Policy
      • The "Decorative" Rule
    • Logos Guidelines : Overview
    • Primary Academic Logos
    • Secondary Logos
    • Logo Formats for Units Collaborating on an Event
    • Student Organization Logos
    • Logo Proportions and Clear Space
    • Media, Partnerships and Procurement : Overview
    • Grants
    • Vendor Process
    • Promo Items Approval Process
    • UMC Review Process
    • Print and File Standards : Overview
    • Promotional Items
    • Promo Items Specs
    • Stationery: Letterhead & Envelope
    • Digital Assets : Overview
    • Email Signatures
    • Academic Eblast
    • Social Media
    • Ceremonial Branding: Overview
    • Gonfalon Usage Restrictions
    • Commencement Stole Templates
  • Victory Vaquero
    • Social Media : Overview
    • Social Media Guidelines
    • Social Media Resources
    • Accessibility in Social Media
    • Web Presence : Overview
    • Website Standards
    • UTRGV Website Templates
    • Dynamic Features in Cascade
    • Unofficial Websites
  • Multimedia Photos & Videos
Menu
  • Home
    • UTRGV Identity : Overview
      • About UTRGV: Overview
      • Official University Names
      • Campuses and Sites
      • Official Taglines
      • University Seal
      • University Addresses
    • Color Palette
    • Editorial Guidelines: Overview
    • Academic Departments and Units
    • Ampersand (&) Usage
    • Official Fonts
    • Accessibility : Overview
    • The Power of Orange
    • Typography
      • Print vs Digital Standards: Overview
      • The DIGITAL Rule
      • HTML Over PDF
      • Visual Clarity and "Images of Text" rules
      • Maximum word count limits for digital layouts
      • Alt-Text, Links and QR Codes: Overview
      • Navigating Content Safely
      • Alt-Text (Alternative Text)
      • QR Code & Short Link Policy
      • The "Decorative" Rule
    • Logos Guidelines : Overview
    • Primary Academic Logos
    • Secondary Logos
    • Logo Formats for Units Collaborating on an Event
    • Student Organization Logos
    • Logo Proportions and Clear Space
    • Media, Partnerships and Procurement : Overview
    • Grants
    • Vendor Process
    • Promo Items Approval Process
    • UMC Review Process
    • Print and File Standards : Overview
    • Promotional Items
    • Promo Items Specs
    • Stationery: Letterhead & Envelope
    • Digital Assets : Overview
    • Email Signatures
    • Academic Eblast
    • Social Media
    • Ceremonial Branding: Overview
    • Gonfalon Usage Restrictions
    • Commencement Stole Templates
  • Victory Vaquero
    • Social Media : Overview
    • Social Media Guidelines
    • Social Media Resources
    • Accessibility in Social Media
    • Web Presence : Overview
    • Website Standards
    • UTRGV Website Templates
    • Dynamic Features in Cascade
    • Unofficial Websites
  • Multimedia Photos & Videos
  1. Home
  2. UTRGV Identity
  3. About UTRGV

About UTRGV

The University of Texas Rio Grande Valley (UTRGV) was created by the Texas Legislature in 2013 as the first major public university of the 21st century in Texas. This transformative initiative provided the opportunity to expand educational opportunities in the Rio Grande Valley, including a new School of Medicine, and made it possible for residents of the region to benefit from the Permanent University Fund – a public endowment contributing support to the University of Texas System and other institutions.

UTRGV has campuses and off-campus research and teaching sites throughout the Rio Grande Valley including in Boca Chica Beach, Brownsville (formerly The University of Texas at Brownsville campus), Edinburg (formerly The University of Texas-Pan American campus), Harlingen, Port Isabel, Rio Grande City, and South Padre Island. UTRGV, a comprehensive academic institution, enrolled its first class in the fall of 2015, and the School of Medicine welcomed its first class in the summer of 2016.

Official University Names

  • The University of Texas Rio Grande Valley is the official name of the university.
  • The University of Texas Rio Grande Valley should always be used in first reference in all formal communications. "The" is part of the name and should always be included, uppercase, in first reference. Second reference of the university name will be abbreviated as UTRGV. Do not use hyphens in the university name e.g., UT-RGV.
  • The official university name in Spanish is La Universidad de Texas de El Valle del Río Grande.

Campuses and Sites

Official names of distributed campuses and sites across the Rio Grande Valley. UTRGV is a distributed institution with campuses and sites located throughout the Rio Grande Valley. When referencing a specific UTRGV campus or site, use the official names below.

Campuses

  • The University of Texas Rio Grande Valley Edinburg Campus
  • UTRGV Edinburg Campus
  • The University of Texas Rio Grande Valley Brownsville Campus
  • UTRGV Brownsville Campus

Additional Sites

  • UTRGV Harlingen Clinical Education Site
  • UTRGV McAllen
  • UTRGV Port Isabel School of Earth, Environmental and Marine Sciences
  • UTRGV Rio Grande City
  • UTRGV SPI Coastal Studies Lab
  • UTRGV Stargate
  • UTRGV Weslaco Center for Innovation and Commercialization (CIC)

Naming Guidelines

Do not use hyphens when referencing UTRGV campuses or sites.

Correct Checkmark

  • UTRGV Edinburg Campus
  • UTRGV Brownsville Campus
  • UTRGV McAllen
  • UTRGV Rio Grande City

Incorrect Red x

  • UTRGV-Edinburg
  • UTRGV-Brownsville Campus
  • UTRGV-McAllen
  • UTRGV-Rio Grande City

Official Taglines

To build recognition in the overall UTRGV brand, the university has a set of official taglines. These are the official taglines that must be used across the University:

Academic Efforts

The Future of Texas
The Valley's University

School Spirit Efforts

Rally the Valley
Home of the Vaqueros
Get Your Orange On

UT Health Rio Grande Valley

What Matters to Your Health, Matters to Us
Transforming the Quality of Health Care in the Valley
Transforming Health Care and Medical Research in the RGV

University Seal

The university seal is only for use on official documents — diplomas, certificates and transcripts — at official meetings and functions, such as commencement, or as approved by the UTRGV president. The seal cannot be used as a graphic element in items or materials such as brochures, advertisements, invitations or apparel.

The University of Texas Rio Grande Valley seal.

University Addresses

As a distributed campus, UTRGV is spread across the Rio Grande Valley. However, only three main addresses will be used at this time. They include:

Brownsville building

Brownsville

One West University Blvd.
(Building Name, Office Number)
Brownsville, TX  78520 

Edinburg building

Edinburg

1201 West University Dr.
(Building Name, Office Number)
Edinburg, TX 78539

Harlingen building

Harlingen

2102 Treasure Hills Blvd.
(Building Name, Office Number)
Harlingen, TX 78550

Mail services use these three main addresses to distribute mail to the entire university community.

If an office requires a different address than the ones listed above, contact University Marketing and Communications.

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