Skip to main content
  • DIRECTORY
  • MAPS
  • MYUTRGV
  • NEWS
  • GIVE
UTRGV home UTRGV 10th Anniversary home
The University of Texas
Rio Grande Valley
  • DIRECTORY
  • MAPS
  • MYUTRGV
  • News
  • GIVE
Open Search Menu
Menu
UTRGV 10th Anniversary Logo

Brand Guidelines and Style Guide
University Marketing and Communications
Menu
  • Home
    • UTRGV Identity : Overview
      • About UTRGV: Overview
      • Official University Names
      • Campuses and Sites
      • Official Taglines
      • University Seal
      • University Addresses
    • Color Palette
    • Editorial Guidelines: Overview
    • Academic Departments and Units
    • Ampersand (&) Usage
    • Official Fonts
    • Accessibility : Overview
    • The Power of Orange
    • Typography
      • Print vs Digital Standards: Overview
      • The DIGITAL Rule
      • HTML Over PDF
      • Visual Clarity and "Images of Text" rules
      • Maximum word count limits for digital layouts
      • Alt-Text, Links and QR Codes: Overview
      • Navigating Content Safely
      • Alt-Text (Alternative Text)
      • QR Code & Short Link Policy
      • The "Decorative" Rule
    • Logos Guidelines : Overview
    • Primary Academic Logos
    • Secondary Logos
    • Logo Formats for Units Collaborating on an Event
    • Student Organization Logos
    • Logo Proportions and Clear Space
    • Media, Partnerships and Procurement : Overview
    • Grants
    • Vendor Process
    • Promo Items Approval Process
    • UMC Review Process
    • Print and File Standards : Overview
    • Promotional Items
    • Promo Items Specs
    • Stationery: Letterhead & Envelope
    • Digital Assets : Overview
    • Email Signatures
    • Academic Eblast
    • Social Media
    • Ceremonial Branding: Overview
    • Gonfalon Usage Restrictions
    • Commencement Stole Templates
  • Victory Vaquero
    • Social Media : Overview
    • Social Media Guidelines
    • Social Media Resources
    • Accessibility in Social Media
    • Web Presence : Overview
    • Website Standards
    • UTRGV Website Templates
    • Dynamic Features in Cascade
    • Unofficial Websites
  • Multimedia Photos & Videos
Menu
  • Home
    • UTRGV Identity : Overview
      • About UTRGV: Overview
      • Official University Names
      • Campuses and Sites
      • Official Taglines
      • University Seal
      • University Addresses
    • Color Palette
    • Editorial Guidelines: Overview
    • Academic Departments and Units
    • Ampersand (&) Usage
    • Official Fonts
    • Accessibility : Overview
    • The Power of Orange
    • Typography
      • Print vs Digital Standards: Overview
      • The DIGITAL Rule
      • HTML Over PDF
      • Visual Clarity and "Images of Text" rules
      • Maximum word count limits for digital layouts
      • Alt-Text, Links and QR Codes: Overview
      • Navigating Content Safely
      • Alt-Text (Alternative Text)
      • QR Code & Short Link Policy
      • The "Decorative" Rule
    • Logos Guidelines : Overview
    • Primary Academic Logos
    • Secondary Logos
    • Logo Formats for Units Collaborating on an Event
    • Student Organization Logos
    • Logo Proportions and Clear Space
    • Media, Partnerships and Procurement : Overview
    • Grants
    • Vendor Process
    • Promo Items Approval Process
    • UMC Review Process
    • Print and File Standards : Overview
    • Promotional Items
    • Promo Items Specs
    • Stationery: Letterhead & Envelope
    • Digital Assets : Overview
    • Email Signatures
    • Academic Eblast
    • Social Media
    • Ceremonial Branding: Overview
    • Gonfalon Usage Restrictions
    • Commencement Stole Templates
  • Victory Vaquero
    • Social Media : Overview
    • Social Media Guidelines
    • Social Media Resources
    • Accessibility in Social Media
    • Web Presence : Overview
    • Website Standards
    • UTRGV Website Templates
    • Dynamic Features in Cascade
    • Unofficial Websites
  • Multimedia Photos & Videos
  1. Home
  2. Logos Guidelines
  3. Logo Proportions and Clear Space

Logo Proportions and Clear Space

Logo Proportions

A minimum space between the logo and other elements, including the canvas, must be maintained to ensure optimal visual integrity. The safe zone for the University logo is determined by positioning the T as shown. Logo cannot be printed less than .75 inches wide.

Always have a minimum clear space of .5 inches around the logo.

Logo proportions for secondary logo, showing distance of .5 inches.

Logo proportions for spirit logo, showing distance of .5 inches.

Placement of University Logo on Printed Pieces

The university logo should always the most visible element when used on marketing pieces. In order to support university brand efforts, the university logo must not get lost in the design or overpowered by other logos.

Event example - correct.

Event example - incorrect.

Logo Violations

University logo MUST never be modified. This page contains some of the most common logo violations. Modified logos won't be approved for use. Secondary logos can only be produced by University Marketing and Communications.

Never Change Colors
Never change colors.
Do Not Distort Logo
Do not distort: Never squeeze, stretch or distort the logo. Always scale it proportionally.
Never use Special Effects
Never use special effects.
Never alter the logo or any visual elements.

Lattice Symbol

Lattice symbol cannot be smaller than .5 inches. If lattice symbol is smaller than .5 inches, use logo without it. Never use the lattice symbol by itself or included in another logo.

Lattice symbol showing width of lattice.

Lattice symbol with a red "X" showing it is .3 inches by .3 inches.

Acronyms

The use of acronyms on logos is not permitted. As a recommendation we also suggest to not use acronyms on social media platforms and/or identifiers.

AHEC

B3

CARA

CHAPS

COLTT

FESTIBA

HESTEC

IMPACT

MASS

OVAVP

STARGATE

STEER

SOUL

TDOI

UP

Incorrect
Incorrect

UTRGV Trademark logo
  • CARES, CRRSAA and ARP Reporting
  • Site Policies
  • Required Links
  • Accreditation Statement
  • Fraud Reporting
  • Senate Bill 18
  • Clery Act Reports
  • Web Accessibility
  • Mental Health Resources
  • Sexual Misconduct Policy
  • Reporting Sexual Misconduct
  • Contact UTRGV
  • 1-844-ATUTRGV
  • Facebook
  • X Twitter
  • Instagram
  • LinkedIn
  • Academics
  • Admissions
  • Cost and Financial Aid
  • Student Life
  • Search Programs
  • First-Year Students
  • Transfer
  • International Students
  • Graduate Students
  • Current Students
  • Faculty Resources
  • Staff Resources
  • UTRGV Careers
  • Visit Campus
  • Directory
The University of Texas Rio Grande Valley