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Brand Guidelines and Style Guide
University Marketing and Communications
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    • UTRGV Identity : Overview
      • About UTRGV: Overview
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    • Editorial Guidelines: Overview
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    • Official Fonts
    • Accessibility : Overview
    • The Power of Orange
    • Typography
      • Print vs Digital Standards: Overview
      • The DIGITAL Rule
      • HTML Over PDF
      • Visual Clarity and "Images of Text" rules
      • Maximum word count limits for digital layouts
      • Alt-Text, Links and QR Codes: Overview
      • Navigating Content Safely
      • Alt-Text (Alternative Text)
      • QR Code & Short Link Policy
      • The "Decorative" Rule
    • Logos Guidelines : Overview
    • Primary Academic Logos
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    • Ceremonial Branding: Overview
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    • Social Media Guidelines
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    • Accessibility in Social Media
    • Web Presence : Overview
    • Website Standards
    • UTRGV Website Templates
    • Dynamic Features in Cascade
    • Unofficial Websites
  • Multimedia Photos & Videos
Menu
  • Home
    • UTRGV Identity : Overview
      • About UTRGV: Overview
      • Official University Names
      • Campuses and Sites
      • Official Taglines
      • University Seal
      • University Addresses
    • Color Palette
    • Editorial Guidelines: Overview
    • Academic Departments and Units
    • Ampersand (&) Usage
    • Official Fonts
    • Accessibility : Overview
    • The Power of Orange
    • Typography
      • Print vs Digital Standards: Overview
      • The DIGITAL Rule
      • HTML Over PDF
      • Visual Clarity and "Images of Text" rules
      • Maximum word count limits for digital layouts
      • Alt-Text, Links and QR Codes: Overview
      • Navigating Content Safely
      • Alt-Text (Alternative Text)
      • QR Code & Short Link Policy
      • The "Decorative" Rule
    • Logos Guidelines : Overview
    • Primary Academic Logos
    • Secondary Logos
    • Logo Formats for Units Collaborating on an Event
    • Student Organization Logos
    • Logo Proportions and Clear Space
    • Media, Partnerships and Procurement : Overview
    • Grants
    • Vendor Process
    • Promo Items Approval Process
    • UMC Review Process
    • Print and File Standards : Overview
    • Promotional Items
    • Promo Items Specs
    • Stationery: Letterhead & Envelope
    • Digital Assets : Overview
    • Email Signatures
    • Academic Eblast
    • Social Media
    • Ceremonial Branding: Overview
    • Gonfalon Usage Restrictions
    • Commencement Stole Templates
  • Victory Vaquero
    • Social Media : Overview
    • Social Media Guidelines
    • Social Media Resources
    • Accessibility in Social Media
    • Web Presence : Overview
    • Website Standards
    • UTRGV Website Templates
    • Dynamic Features in Cascade
    • Unofficial Websites
  • Multimedia Photos & Videos

UTRGV

Brand Central

Resources, standards, and assets for representing The University of Texas Rio Grande Valley.

Brand Guidelines and Style Guide

Our brand is not just our logo.
It's our impact.

Welcome to the UTRGV Brand Central

The UTRGV Brand Central is the official source for university branding, communication standards, digital accessibility, and marketing resources. Designed to support faculty, staff, and campus partners, the Brand Center provides the guidance, tools, and approved assets needed to create communications that are consistent, accessible, and aligned with the university's identity.

As you plan your project, we encourage you to review the relevant standards before creating or publishing materials to ensure compliance with university policies and best practices. If you have questions or need additional guidance, University Marketing & Communications is here to help. Whether you're looking for the right resource, need clarification on a standard, or want feedback on a project, our team is committed to helping you communicate the UTRGV brand with confidence.

Quick Resources

UTRGV

University Logos

The logo is the primary signifier of our brand identity and should appear on all university communications.

Download

Download Center

Find and download official logos, fonts, templates, and other approved brand assets from one centralized resource.

Brownsville building

Colors

Build visual consistency by following the university's official colors and design standards across every communication.

Harlingen

Licensing and Trademark

Protect the university's identity by following established guidelines for trademarks, licensing, and the appropriate use of institutional marks.

Students

Accessiblity

Create engaging, accessible, and brand-aligned digital experiences using university standards for web, multimedia, and online communications.

Student

University Stationary

Maintain a consistent institutional identity with approved stationery templates and official print materials.

UTRGV Trademark logo
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