Engagement and Outreach Team
Our team leads the strategic development and execution of marketing, outreach and communication initiatives that elevate the visibility and impact of University Recreation. Through innovative campaigns, collaborative storytelling, and dynamic engagement strategies, we connect students to recreational experiences that foster belonging, wellness, and school spirit.
Position Overview
This position assists with the planning, coordination and execution of engagement and outreach efforts for University Recreation. This role assists in ensuring consistent branding, effective communication and meaningful student engagement across all UREC programs and services.
Major Duties
- Coordinate and oversee the daily operations of the student engagement team.
- Assist in creating and scheduling content for social media, website, email newsletters and digital signage.
- Assist in planning and executing outreach initiatives, including campus events, orientations and fairs to promote UREC programs.
- Monitor engagement metrics and provide feedback to improve strategies.
- Ensure all student-led outreach aligns with UREC and university branding standards.
- Maintain content calendars, assist with timelines and support budget-related tasks as needed.
Qualifications
- Strong communication and organizational skills.
- Ability to lead and motivate student staff.
- Familiarity with social media platforms and basic analytics.
- Interest in promoting recreation and wellness programs.
Location: Edinburg
Position Overview
Promotional Assistants post flyers and signage around campus, table at weekly events, represent University Recreation at various campus events, promote our programs and services in a personable and fun demeanor. They assist in the preparation of print media and promotional items. They must be aware of all program areas to help answer patrons’ questions.
Duties and Responsibilities
- Promote department and program activities at approved campus locations and within department facilities
- Prepare and provide presentations on University Recreation offerings and benefits
- Manage the printing of and posting of flyers and postings within University Recreation facilities as well as various buildings on campus
- Responsible for representing the personality and voice of University Recreation through social media platforms
- Collaborates with University Recreation professional staff to create a Social Media calendar that is constantly changing and being updated as needs arise
- Works with all University Recreation areas to keep the website up-to-date
- Monitors and updates internal institutional marketing platforms like UREC App, V-link, UTRGV Messenger, and University Event calendar
- Monitor social media sites, respond to questions, and facilitate conversation
- Adhere to University and Department branding and style guidelines
- Abides by UTRGV guidelines regarding social media
- Perform other duties assigned
Qualifications
- Must be a current student or a student pre-registered for the upcoming long semester (fall/spring, min. 12 hrs). Students must maintain a minimum cumulative GPA of 2.0.
- Minimum of six (6) months experience in marketing, broadcast, or public relations.
- Have a specialization in copywriting and social media.
- Able to work on a Mac and PC. Creative mind to draw, design, and create balanced compositions to promote events, activities, and programs.
- Proficiency with Adobe Premiere and After Effects.
- Have a specialization in one or more of the following: copywriting and social media, design, photo/video editing, and archiving.
Major Duties
- Specializes in graphic design for general marketing and communication projects.
- Responsible for conveying visual messages to audiences using multiple mediums.
- Provide assistance in designing print, web-based media, and promotional materials.
- Design within brand identify guidelines including use of pre-determined color palettes, templates, fonts, etc.
- Contributes ideas and design artwork that supports the department's mission.
- Adhere to all University branding guidelines.
Qualifications
- Must be a current student or a student pre-registered for the upcoming long semester (fall/spring, min. 12 hrs). Students must maintain a minimum GPA of 2.0.
- Minimum of three (3) months experience writing, editing, printing, and using various software programs: Photoshop, Illustrator, and Adobe InDesign.
Preferred
- Able to work on a Mac and PC. Have a creative mind to promote events, activities, and programs.
- Have a specialization in one or more of the following: copywriting and social media, design, photo/video editing, and archiving.
Major Duties
- Specializes in videography for general marketing and communication projects.
- Assumes responsibility for recording video footage and images which depict University Recreation events and experiences.
- Transports, set up, and operate various production equipment including cameras, audio and video recorders, lighting equipment, props, and microphones for location and studio production.
- Imports and organizes photos after shoots.
- Edits footage to produce stylized visuals and compelling stories that represent the University and convey the brand.
- Ability to be artistic while at the same time creating professional photos.
Qualifications
- Must be a current student or a student pre-registered for the upcoming long semester.
Students must maintain a minimum GPA of 2.0. - Minimum of six (3) months experience in marketing, broadcast, or public relations.
- Experience in using Adobe Premiere Pro, Adobe After Effects, or another editing
program. - Advanced understanding of audio and video production.
- Ability to collaborate with a variety of internal and external clients.
Preferred
- Able to work on a Mac and PC. Have a creative mind to promote events, activities and
programs. - Have a specialization in one or more of the following: copywriting and social media,
design, photo/video editing and archiving.
