This course is designed to help students to acquire new perspectives on issues related to administration and leadership styles in the field of kinesiology. Learning objectives will include an analysis and study of management and financial principles used in health, fitness, and sport programs. An overview of program design, and leadership skills needed to teach individual and group-led exercise programs. There are no prerequisites for this course, but college level writing skill is expected of all enrolled students. Also, previous knowledge on computer programs such as MS Word, MS Office, Adobe and, Outlook will be crucial to navigate this course.
The course is an in-depth analysis of the relationship of sport and management. The study of sport includes sporting goods manufacturers; fitness centers; recreation departments; broadcasting; Little League teams; and high school, NCAA, and professional leagues. The study of management follows the four functions of management: planning, organizing, leading, and controlling. There are no prerequisites for this course, but good college level writing skill is expected of all enrolled students. Also, previous knowledge on computer programs such as MS Word, MS Office, Adobe and, Outlook will be crucial to navigate this course.
This course presents an overview of the various techniques and strategies used in meeting the wants and needs of consumers in the sport industry as well as understanding how sport can be used to assist in the marketing of other companies and products. Areas to be addressed are the uniqueness of sport marketing in comparison with traditional marketing, an overview of the segments of the sport industry, the importance of market research and segmentation in identifying the right sport consumer, the use of data-based marketing in reaching the sport consumer, an overview of the marketing mix as individual units and the relationship between those units, and the development of sponsorship and endorsement packages.
With new arenas, stadiums, health clubs, convention centers, and other facilities popping up all over the nation, many job opportunities are available in this discipline. Even in these tough economic times when some jobs are harder to find, there is still a significant need for properly trained sport facility managers with strong skills in finance, marketing, and risk management. This class will cover numerous issues from construction-related concerns to marketing facilities, naming rights, and concession concerns. Also covered will be topics related to the facility management side of the industry with special attention paid to back-house operations such as water, heating, cooling, and related activities. This is a comprehensive course focused on applied rather than theoretical knowledge. To learn some of the hands-on elements of running a facility, students will visit a facility of their choice (subject to instructor approval). There they will spend time with facility staffers to learn how each facility is operated.
Extensive readings and discussion of selected topics in the field.
An in-depth study of governance agencies concerned with interscholastic, intercollegiate, amateur, international and professional organizations.
