The objectives of this course are to review certain elements of financial reporting, to develop financial analysis skills, and to gain experience in using accounting information for decision making. Prerequisite(s): ACCT 6301 or ACCT 2301 AND ACCT 2302
This course applies economic analysis to managerial issues in the business world. Specific topics considered include demand analysis, production and costs, pricing policies, and market structures. Extensive use is made of case studies.
The study of advanced topics and cases in corporate managerial finance. The course builds on the foundation finance course; and covers topics including valuation of securities, valuation of business and investment decisions, capital structure, cost of capital, mergers and acquisitions, working capital management, international corporate finance and risk management. Prerequisite: FINA 6303 or FINA 3380 or equivalent.
Alternative approaches to managing the resources (computers, networks, software, data, & people) that organizations utilize in applying information systems. The roles of the user/manager identifying opportunities, obtaining computer applications and creatively using information technology to improve operational, tactical and strategic planning and performance. Topics that will be covered include enterprise systems, managerial support systems, decision support systems, e-commerce applications.
This course discusses the process of business analytics by developing a business intelligence solution, including problem definition, data preparation, descriptive and predictive analyses, evaluation of results, implementation and deployment. Data-oriented methods using spreadsheet and structured query language (SQL) are emphasized for business transaction capturing, data aggregation and online analytic processing (OLAP). Students will employ a variety of software tools in the development of a data warehouse, including ETL (extraction, transformation and loading) and visual data representations (e.g., data cubes).
This course is an advanced study of marketing policy and decision-making based upon a consumer orientation, innovation and creative adaptation to change, cultural implication of marketing action, and the role of theory in marketing. It investigates how marketing affects overall corporate and business decisions and gives students an opportunity to look at high-level strategic marketing decisions in product planning, promotion pricing and distribution.
This course explains how strategic business communication has changed due to the rise of social media and equips students with relevant knowledge and skills to develop business communication strategies that incorporate social media and cutting-edge consumer-to-consumer social interactions. Since social media is heavily technology-driven, the course will also cover related aspects of electronic and mobile commerce and marketing.
The primary objective of this course is to explore the various tools for generating marketing insights from empirical data. This course focuses on measurement and evaluation of marketing assets, identifying patterns within the consumer/market data, and use of various techniques (such as regression and experiments) to optimize marketing campaigns. Students will be expected to analyze data and draw insights that can be used for taking marketing decisions.
An analysis of formal organizational theory and the interrelationship of individuals in organizations. A study of the organization as a system of authority, status, leadership, direction, culture, ethics, communication and influence.
The study of the role of the production function in the business system and its relationship to marketing and finance. The focus is on the decision-making necessary for productivity improvement in the transformation process of manufacturing and non-manufacturing service organizations. Strategies of production system design, capacity management, quality management; production planning, inventory planning and control, facility location and supply chain management are explored. Systems studies include Just-in-Time, Total Quality Management and Flexible Manufacturing Systems.
This capstone course integrates knowledge in functional areas and covers strategy formulation, implementation and evaluation. Different types of organizations in all kinds of environments and industries are studied. Technology, culture and ethics are important environmental variables considered.
Business research techniques and methodologies. Topics include scientific method, business information sources, research proposal development and evaluation, research design, scaling and instrument design, sampling design, statistical packages and applications, research reporting and writing and ethical considerations in business research.
