Continuing Education Department of Professional Education & Workforce Development

This simulation is designed for adult learners with the intention of learning the practices of Nonprofit management.

Note: PEWD program participants should be 18 years or older.

No prerequisites required.

• ★ Expert Supported
• ★ Accessible
• ★ Games & Flashcards
• ★ Real-world case studies
• ★ Mobile-friendly
• ★ Badge and credit-awarding
• ★ Video content
• ★ Audio-enabled in-app

This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.

Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEU credit. Learners will have three attempts at all graded assessments.

If you're involved in a nonprofit organization, you likely know all too well the importance of budgeting. In this course, you will gain an understanding of the uses and functions of budgets and the relationship between strategic budgeting and tactical budgeting. You will also learn about the organization-wide budget and different budget systems. After introducing the basics of budgeting in a nonprofit, the course continues on to slightly more advanced budgeting topics such as capital budgets, cash flow budgets, and opportunity budgets. You will also learn how nonprofit organizations are using different budgeting techniques to handle operating challenges.

Learning Outcomes:
• Explain the uses and functions of nonprofit budgeting
• Describe the different types of budgets used by a nonprofit organization
• Recognize the use of the organization-wide operating budget and program operating budgets
• Explain how an operating budget is created
• Analyze a nonprofit operating budget through variance analysis
• Describe how a capital budget is used and created
• Explain the importance of a cash flow budget and describe how it is created
• Recognize how the budget process can be managed for optimal results

Understanding what the numbers say about the health of your nonprofit is critical to being able to manage the organization successfully. This course will develop your ability to appropriately interpret the major financial accounting statements that are used by nonprofit organizations. You will gain an understanding of the types of financial statements that are used by nonprofit organizations, and how they differ from for-profit financial reporting. Also, the course demonstrates the power and limitations of accounting information in assessing financial performance and decision-making. You will also learn the uses of financial statement analysis, or ratio analysis for nonprofit organizations.

Learning Outcomes:
• Identify and describe the documents and financial statements included in a nonprofit organization's
• Analyze the information found in nonprofit statements of financial positions
• Analyze the information found in the statement of activities
• Describe the nature of business enterprises and nonprofit organizations, as reflected by the statement
• Define financial (ratio) analysis and explain its objectives and limitations
• Identify the various categories of financial ratios used in nonprofit analyses
• Define and calculate the ratios within each category

The success of any nonprofit organization can rely on the quality of its leadership. You know a good leader when you see one, but how can you become one? This course begins by examining leadership theories as well as key qualities and ethics within leadership. After establishing this foundation, the course focuses on leadership in the nonprofit sector, including the leadership shortage and possible solutions.

Learning Outcomes:
• Define leadership and explain its importance
• Distinguish between some of the better-known leadership theories (Fieldler's contingency theory, Path-goal theory, Vroom-Yetton-Jago theory)
• Distinguish leadership from management and administration
• Explain the role of ethics in leadership
• Identify the benefits and drawbacks surrounding charismatic leadership
• Recognize the importance of training, learning, and role-playing in leadership
• Describe the leadership shortage in the nonprofit sector and discuss possible solutions to the problem
• Discuss the seven bases for leadership
• Explain why formal authority alone does not guarantee leadership
• Explain leadership issues that are especially important in the nonprofit environment
• Discuss the nine key qualities for leadership
• Describe the leadership qualities that nonprofit leaders feel are important for success
• Identify the five central skills needed for effective leadership and explain ways to strengthen or develop those skills in a leader

Volunteers are the lifeblood of most nonprofit organizations. And board members are a special type of volunteer, helping to guide the direction of a nonprofit, promote the organization in the community, and ensure that the nonprofit's mission is fulfilled. Learning how best to manage the board and other volunteers is a critical part of nonprofit management. This course covers the fundamentals of board and volunteer development as well as recruiting, effective communication, and retention.

Learning Outcomes:
• Explain the reasons why people volunteer and how nonprofits can make volunteer programs more successful
• Describe the responsibilities of the nonprofit board
• Discuss different models for organizing a nonprofit board
• Describe the differences between a nonprofit board and a for-profit board
• Explain different approaches for recruiting and filling a nonprofit board
• Discuss the pros and cons of large versus small boards
• Describe why board evaluations are useful
• Explain why nonprofit boards form committees
• Discuss typical nonprofit board and staff interactions
• Describe how nonprofits can develop and maintain a strong volunteer base

When we think of marketing, we typically think of the activities that a for-profit company engages in. However, marketing is an important function for nonprofit organizations as well. Effective marketing is how nonprofit organizations determine the needs of their clients and their donors. As in the for-profit world, nonprofit marketing includes advertising, promotion, public relations, and customer relationship management. This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.

Learning Outcomes:
• Define what marketing is within the nonprofit environment
• Explain the service-intensive nature of nonprofit program activities
• Explain how the marketing mix is expanded for service products (the Three Ps of Services Marketing)
• Describe the importance of customer satisfaction and how expectations play a role in satisfaction with service products
• Discuss the role of ethics in nonprofit marketing
• Describe the importance of a nonprofit marketing plan
• Describe how target markets can be identified for donors
• Explain how new service products are developed by nonprofits

We hear a lot about successful for-profit companies and the successful strategies they have developed. Even though nonprofit organizations are not concerned with profit maximization, they too can benefit from following a strategy. A nonprofit's strategy constitutes its decisions about what it will do and how it will do it. Nonprofit managers are critical to successfully implementing strategy since they are responsible for carrying out the actions that will support it. By understanding a nonprofit's strategy and how it helps the organization fulfill its mission, a manager can do a better job implementing the strategy.

Learning Outcomes:
• Define strategy
• Explain the basics of strategy in a nonprofit context
• Describe the strategic planning process and how different approaches may be taken by different organizations
• Discuss how mission statements are constructed
• Explain how budgets and capital budgets interrelate with nonprofit strategic planning
• Describe the success factors for strategic planning
• Recognize the need for contingency planning

A capital campaign raises money that a nonprofit organization uses for any physical asset, such as purchasing or renovating a building. It's a critical part of managing in the nonprofit sector. This introductory-level course covers the key terminology and practices surrounding running a successful capital campaign within a nonprofit organization. You will learn about the phases of conducting a capital campaign (evaluation, feasibility study, organization, solicitation, and post-campaign activities) as well as how to avoid common pitfalls in capital campaigns.

Learning Outcomes:
• Explain the five phases of a capital campaign
• Define what a feasibility study is and why one should be conducted prior to a capital campaign
• Discuss what role consultants can play in conducting a feasibility study
• Describe important factors for evaluating consultants
• Explain how tools like a gift range chart can help to organize campaign solicitations
• Describe the different types of leadership teams and committees that may be formed to support a capital campaign
• Discuss different techniques that can be used to troubleshoot a stalled capital campaign
• Understand what is required for a successful solicitation meeting

Writing grants is often a critical part of gaining funding for any nonprofit organization's mission. Strategic grant writing aligns the needs of a nonprofit with funding sources, whether foundations, government agencies, corporations, or individuals. This introductory-level course offers a guide to the basics of grant writing. The course explores the relationship between grant writing and an organization's strategy for fundraising. It also outlines the six stages of grant writing and highlights grant writing best practices.

Learning Outcomes:
• Discuss the importance of grant writing to nonprofits and other organizations seeking funding
• Describe how capital grants and endowment grants can be integrated into fundraising efforts, including matching funds
• Explain how grant writing and fundraising represent complimentary methods of ensuring a nonprofit's financial stability
• Outline the six stages of the grant writing process
• Discuss the process of identifying and establishing a need for funding (Stage One)
• Describe how to research grantmakers and available grants (Stage Two)
• Explain the process of establishing relationships with potential funders (Stage Three)
• Discuss the importance of alignment between a nonprofit and a funder's mission (Stage Four)
• Outline the grant writing process (Stage Five)
• Explore tools and techniques employed in writing the grant proposal
• Explain how a nonprofit should follow-up after winning or losing a grant award (Stage Six)
• Outline best practices for grant writing
• Apply your understanding of the grant writing process to case studies covering the six stages

There are many differences between nonprofit organizations and for-profit organizations. Before delving into the details of nonprofit management, this course serves as a critical introduction to the fundamentals of nonprofit organizations. You will gain an understanding of the nonprofit sector and the issues that leaders face in this exciting and growing field. You will also be exposed to the major areas of responsibility for nonprofit leaders, including strategy, managing employees and volunteers, fundraising, grant writing, board governance, marketing, innovation, and social media.

Learning Outcomes:
• Discuss the purpose and structure of the nonprofit sector
• Describe the governance of nonprofits, including the types of boards and the relationship between boards and executive directors
• Explain how nonprofits establish their vision and strategic direction
• Describe the nonprofit leadership role and what it entails
• Discuss servant leadership
• Outline key ethical issues faced by nonprofits
• Discuss how nonprofits managers handle staff and volunteers
• Outline the key financial issues facing nonprofits
• Describe the key legal issues facing nonprofits
• Discuss the importance of marketing and communication for a nonprofit
• Explain the basics of nonprofit fundraising
• Outline the grant writing process
• Discuss the growing importance of social media for nonprofits

Effective use of social media as a marketing tool is often essential for nonprofits to get attention in this digital world. This course introduces learners to the use of social media in communicating, marketing, public relations, and fundraising for nonprofits. It explores the major social media platforms (Facebook, LinkedIn, Twitter, YouTube, Pinterest) as vehicles for nonprofits to reach their members, volunteers, and donors.

Learning Outcomes:
• Discuss the importance of social media to nonprofits for communicating, marketing, public relations, and fundraising
• Explain how social media can be used to better engage a nonprofit's audience
• Outline the key questions nonprofits should consider as they become involved in social media
• Discuss the strengths and weaknesses of Facebook, LinkedIn, Twitter, YouTube, Pinterest and other social media platforms
• Discuss the costs involved in social media
• Explain the importance of establishing social media policies for your nonprofit
• Discuss the measurement of social media effectiveness in communicating messages and in fundraising
• Outline tools and techniques for successful social media use by a nonprofit
• Apply your understanding of the social media environment to case studies

Fundraising is one of the central activities of a nonprofit organization and nonprofit management. To help finance operating budgets, nonprofits must raise money every year. In addition, special projects and improvements to facilities may be needed. In these situations, fundraisers will often launch large capital campaigns or apply for foundation grants. This course offers an introduction to fundraising for nonprofit organizations, with an emphasis on the fundamental issues.

Learning Outcomes:
• Describe the key concepts related to nonprofit fundraising, such as annual campaigns, capital campaigns, and planned giving
• Discuss how nonprofit funds can be raised through direct mail and telemarketing
• Explain how the Internet and social media channels may be used to generate donations
• Compare and contrast fundraising through corporate donations versus foundation grants
• Explain the different sections of a grant application
• Describe methods for evaluating annual campaign performance
• Discuss how ethics applies to nonprofit fundraising
• Explain the importance of donor relations