Courses:
Master of Business Administration with a specialization in Marketing

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MBA Courses

The objectives of this course are to review certain elements of financial reporting, to develop financial analysis skills, and gain experience in using accounting information for decision-making. Prerequisite(s): ACCT 6301 or ACCT 2301 AND ACCT 2302

Duration: 7 weeks
Credit Hours: 3

This course applies economic analysis to managerial issues in the business world. Specific topics considered include demand analysis, production and costs, pricing policies, and market structures. Extensive use is made of case studies.

Duration: 7 weeks
Credit Hours: 3

The study of advanced topics and cases incorporate managerial finance. The course builds on the foundation finance course; and covers topics including valuation of securities, valuation of the business and investment decisions, capital structure, cost of capital, mergers, and acquisitions, working capital management, international corporate finance, and risk management. Prerequisite: FINA 6303 or FINA 3380 or equivalent.

Duration: 7 weeks
Credit Hours: 3

Alternative approaches to managing the resources (computers, networks, software, data, & people) that organizations utilize in applying information systems. The roles of the user/manager identifying opportunities, obtaining computer applications, and creatively using information technology to improve operational, tactical, and strategic planning and performance. Topics that will be covered include enterprise systems, managerial support systems, decision support systems, e-commerce applications.

Duration: 7 weeks
Credit Hours: 3

This course is an advanced study of marketing policy and decision-making based upon a consumer orientation, innovation and creative adaptation to change, the cultural implication of marketing activities, and the role of theory in marketing. It investigates how marketing affects overall corporate and business decisions and gives students an opportunity to look at high-level strategic marketing decisions in product planning, promotion pricing, and distribution.

Duration: 7 weeks
Credit Hours: 3

An analysis of formal organizational theory and the interrelationship of individuals in organizations. A study of the organization as a system of authority, status, leadership, direction, culture, ethics, communication, and influence.

Duration: 7 weeks
Credit Hours: 3

The study of the role of the production function in the business system and its relationship to marketing and finance. The focus is on the decision-making necessary for productivity improvement in the transformation process of manufacturing and non-manufacturing service organizations. Strategies of production system design, capacity management, quality management; production planning, inventory planning and control, facility location, and supply chain management are explored. Systems studies include Just-in-Time, Total Quality Management, and Flexible Manufacturing Systems.

Duration: 7 weeks
Credit Hours: 3

This capstone course integrates knowledge in functional areas and covers strategy formulation, implementation, and evaluation. Different types of organizations in all kinds of environments and industries are studied. Technology, culture, and ethics are important environmental variables considered.

Duration: 7 weeks
Credit Hours: 3

Business research techniques and methodologies. Topics include scientific method, business information sources, research proposal development and evaluation, research design, scaling and instrument design, sampling design, statistical packages and applications, research reporting and writing, and ethical considerations in business research.

Duration: 7 weeks
Credit Hours: 3

MBA Marketing Courses

This course provides discussions about a broad range of topics related to the marketing field, its functions, and institutional structure at the macro level, as well as an analysis of marketing strategies and policies at the micro level such as managing the creation, pricing, promotion, and distribution of goods and services, including special attention to consumers? needs while maintaining firms? profitability. In addition, it includes issues related to the psychological, social, cultural, and environmental factors influencing marketing decisions at the business and consumer level.

Duration: 7 weeks
Credit Hours: 3

This course is an advanced study of marketing policy and decision-making based upon a consumer orientation, innovation and creative adaptation to change, the cultural implication of marketing activities, and the role of theory in marketing. It investigates how marketing affects overall corporate and business decisions and gives students an opportunity to look at high-level strategic marketing decisions in product planning, promotion pricing, and distribution.

Duration: 7 weeks
Credit Hours: 3

This course will focus on examining the determinants and motivations in charitable giving with an emphasis on applying the findings in a professional context for fundraisers and other relevant professionals. The course aims to provide students with a clear understanding of the role of marketing in a non-profit setting, including its impact on fundraising, client services, government relations, and volunteer management.

Duration: 7 weeks
Credit Hours: 3

The consumption process is key to understanding motivation, perception and decision making of consumers around the world. This course examines psychological, cultural, social and contextual influences on the consumption process and equips students with tools useful for increasing customer satisfaction.

Duration: 7 weeks
Credit Hours: 3

This multidisciplinary course in the area of business is designed to 1) introduce the student to ethics examination on the basis of a scientific (in the analysis) and managerial (in the decision-making) approach to individual and organizational problems involving ethics; 2) review key ethical concepts and frameworks for the study of morality normative ethics justice and economic distribution, the nature of the business and the corporations, ethical issues in the workplace and the moral choices facing employees, consumers and the environment; 3) examine key ethical problems in business of our time, such as the current mortgage and financial crisis, fraud in online and offline commerce, and emerging problems in international management and cross-cultural marketing.

Duration: 7 weeks
Credit Hours: 3

Topics of this course encompass the entire research process from formulating research problem(s) and determining research design to analyzing and interpreting data to help managers and researchers gain actionable information that will lead to intelligent decisions. Techniques for determining a problem or research issue are examined along with the proper methodologies and techniques for collecting and analyzing data. Computer statistical analysis techniques and programs are explored. Also stressed is the proper use of data in the decision-making process as well as written and oral communication of research output.

Duration: 7 weeks
Credit Hours: 3

This course focuses on the vital role services play in the economy and its future. It shows how the advanced economies of the world are now dominated by service(s), and virtually all companies, including those traditionally known as manufacturers, view services as critical to retaining their consumers today and in the future and surviving in the marketplace. Students will be exposed to state-of-the-art services management and marketing.

Duration: 7 weeks
Credit Hours: 3

Health care is a dynamic industry and continues to undergo dramatic reform and transformation. Within this fast-changing environment, there are several trends that demand organizations to be effective marketers and to provide value to stakeholders, including patients. This course looks at contemporary trends in health care services including the increasing involvement of consumers in the health care process and the access to e-information, the impact of interactive technology, and the emphasis on the need for transparency within the medical professional, but also the privacy of medical records, as well as increasing competition and the shifting and reshaping of the health care landscape. Collectively and independently, these factors reinforce the relevance of marketing theory, practice, and research in the context of health care services.

Duration: 7 weeks
Credit Hours: 3

This course explains how strategic business communication has changed due to the rise of social media and equips students with relevant knowledge and skills to develop business communication strategies that incorporate social media and cutting-edge consumer-to-consumer social interactions. Since social media is heavily technology-driven, the course will also cover related aspects of electronic and mobile commerce and marketing.

Duration: 7 weeks
Credit Hours: 3

The primary objective of this course is to explore the various tools for generating marketing insights from empirical data. This course focuses on measurement and evaluation of marketing assets, identifying patterns within the consumer/market data, and the use of various techniques (such as regression and experiments) to optimize marketing campaigns. Students will be expected to analyze data and draw insights that can be used for taking marketing decisions.

Duration: 7 weeks
Credit Hours: 3

This course aims at enhancing students' learning of international competitiveness theory and practice in order to expand their view of international business and improve their assessment of foreign opportunities and challenges. Thus, the course is designed to 1) provide broad coverage of topics and issues around the concepts and practices in international competitiveness, and 2) enhance students' understanding and application of competitive tools in business through the stages of learning: Information, knowledge, and critical thinking, and 3) utilize the Resource - Advantage theory to integrate knowledge in the area of international competitiveness.

Duration: 7 weeks
Credit Hours: 3

The main objective of the course is to enhance students' knowledge and application of Hispanic marketing theory and practice in order to expand and complete their view of marketing in general and improve their assessment of business opportunities and challenges in Hispanic markets. The course includes 1) a brief overview of the definition of the Hispanic consumer, Hispanic market, and Hispanic marketing; 2) a structured analysis of Hispanic consumers, Hispanic markets and Hispanic marketing, including the role of culture and language, the process of acculturation, cultural drivers of Hispanic marketing, and issues of Hispanic research; 3) a profile of Hispanic businesses, the evolution of Hispanic marketing and the future of Hispanic marketing

Duration: 7 weeks
Credit Hours: 3

A study of historical and current thought in marketing theory and practice. This course has variable content and the course may be repeated for credit.

Duration: 7 weeks
Credit Hours: 3

MBA Foundation Courses

An examination of financial and managerial accounting theory and concepts and their application in financial and managerial decision making. Does not count towards the MACC degree.

Duration: 7 weeks
Credit Hours: 3

This course introduces fundamental concepts of financial tools and analysis for making effective managerial decisions. Topics include the role of the financial manager in the organization, decisions affecting the internal management of the firm, financial statement analysis, and operational planning and budgeting.

Duration: 7 weeks
Credit Hours: 3

An introduction to statistical methodology to include probability concepts, inference techniques, analysis of variance, regression analysis, chi-square, and other non-parametric analyses. This course focuses on the use of the computer in performing statistical analysis.

Duration: 7 weeks
Credit Hours: 3

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