The AI and Data Marketing Era Is Here
Thursday, December 05, 2024 | 10:00 AM
If you’re reading this blog, chances are you’ve already used Artificial intelligence. You’ve probably already noticed it. It’s changing everything, especially in the world of marketing. From automated customer support using chatbots to managing advertising budgets, these changes are coming quickly; and they’re not going anywhere anytime soon.
In today's competitive business environment, traditional marketing skills aren't good enough. And if there’s one landscape where professionals have to constantly adjust and learn new skills, it’s marketing. And it’s already happening with AI. According to Salesforce.com, about 51% of marketers have already used or are testing AI, while another 22% will begin the use of generative AI in the near future.
Understanding AI in marketing is becoming the new norm, and it’s not just because it is efficient. AI not only automates but also opens up a lot of new opportunities for creating new ways to interact with customers. For example, with the development of more sophisticated chatbots, customer service has become immediate and personalized, there are now chatbots that cater to specific types of needs.
AI-Driven Marketing: The New Normal
Today, AI automates routine tasks but also helps marketers make the most of the data through data visualization and analytics. How so? Personalization is one example.
Personalization is revolutionizing marketing, with McKinsey estimating a potential 15-20% increase in ROI and 40% reduction in time spent on repetitive tasks through automation. In business terms, a 15-20% improvement can significantly impact the success of a new product, often tipping the scales between success or failure. AI-driven personalization addresses critical marketing challenges, such as choice overload and the growing demand for relevant customer experiences.
For example, two prospective customers might be in the market for the same product but for different reasons. One might want the product for its functionality while the other for its aesthetics. AI-powered tools can analyze customer data to create tailored messages that resonate with each individual’s preferences. By developing marketing copy with what matters most to each customer, personalization enhances engagement, increases conversions, and builds strong customer relationships.
Data visualization plays an important role in AI-powered marketing by transforming vast amounts of data into clear, actionable insights. AI will enable marketers to see hidden patterns, predict customer behavior, and thereby use such data for further personalization in marketing.
With Data and AI at work, marketers can:
- Automate customer interactions with precision.
- Enhance real-time personalization.
- Leverage predictive analytics for decision-making.
- Implement campaigns more efficiently.
- Gain profound insights into customer preferences.
Innovation is one of the key ways successful marketers stay ahead of the competition. They monitor industry trends, stay flexible and agile, and adjust accordingly. With data and AI, you can see changes coming and create personalized messages quicker than the competition can.
AI in Content Creation
AI-powered tools are increasingly being used to make use of the data marketers collect by generating ad copy, social media posts, and even blog content that aligns with a brand’s voice.
About 76% of marketers who use generative AI apply it for basic content creation and copywriting. Using AI to create content helps marketers to brainstorm and execute their ideas faster. Is there a new recipe on social media that’s gone viral? AI can quickly help you write something useful, in the brand's voice, and ride viral trends that come and go at a moment's notice.
This saves time and resources while keeping the brands relevant and interesting in an already growing space. Isn’t it fun to see your favorite brand doing the latest trend? It’s a creative way to keep the brand at the top of customers' minds.
AI in Ad Targeting
Websites like Google and Facebook have started implementing the use of AI to place adverts in front of people who will most likely interact with those adverts. One decade ago, nobody could think of such ad accuracy. That is how much AI has revolutionized the marketing world.
AI is making it possible for brands to deliver the right message to the right person at the right time. With mobile marketing exploding in the last decade, customers can get marketing messages about promoting when they are near a store through geotargeting. A savvy marketer will leave no stone unturned. It’s what separates marketers that are in-demand and highly sought after.
Why an MS in Marketing Program Will be Your Advantage
The MS in Marketing at UTRGV was designed with these new technologies in mind and will prepare students with the skills to manage and use the increasingly extensive impact of AI on marketing. Here's how this degree prepares you for the changing landscape of marketing:
Hands-On Experience with AI Tools
The program covers AI marketing tools that address social media automation, data visualization, and machine learning for analytics. In the process of analyzing customer behavior, optimizing campaigns, and enhancing further engagement, using the tools, students are exposed to hands-on experiences-assured one is prepared to tackle whatever challenge modern marketing throws at them.
Unlike general marketing programs, this course dives deeper into specific AI applications, such as AI-enhanced programmatic advertising and hyper-personalization strategies. This is not an academic exercise; rather, it constitutes an immediately actionable skill set to put into practice. You'll know just how to create dynamic content that changes right in front of each individual customer's needs and preferences in real time, assuring more personalized and effective marketing initiatives.
A Fast Track to Advanced Skills
Since the MS in Marketing is both accelerated and fully online, you can earn expertise in less than a year. With 85% of companies investing in AI, the speed with which you complete this program can be a serious competitive advantage. By mastering the newest AI-driven tools and techniques now, you set yourself up as an immediate leader in today's fast-changing marketing landscape.
Career Opportunities and Salary Potential
The emerging skill sets of artificial intelligence-driven marketing make the career options unlimited. Below is a glimpse of the career potentials you could explore:
- Digital Marketing Manager: They manage AI-enhanced marketing campaigns. Average Salary for Digital Marketing Manager: $87,000 per year.
- Data Analyst-Marketing: AI algorithms interpret data from the customers and further help make strategic decisions based on the same. The average salary for a Marketing Analyst in the United States is about $70,000 per year; senior positions pay upwards of $100,000 every year. Indeed, the skill of identifying actionable insights from complex data can be considered one of the most sought-after abilities in today's marketplace.
- Automation Marketing Specialist: This deals with implementation and management; AI-enabled tools are called upon to automate marketing processes. The salaries could stand at $80,000 to $110,000 depending on experience. Specialists are influential in optimizing workflows, thus freeing up the marketing teams to pursue more creative and strategic responsibilities.
AI, when knowledgeably applied, makes you far more effective at your work as a marketer; and it opens the door to a variety of career opportunities. As more and more companies adopt AI across different industries, those with specialized knowledge stand to be the most in-demand professionals.
Staying Ahead of the Curve
The MS in Marketing program prepares you not just to use AI tools but to lead with them. With advanced AI marketing skills, you will be prepared to shape the future of the industry, drive tangible business outcomes, and open the door to exciting career opportunities. Whether it's developing data-driven campaigns, managing AI tools, or crafting personalized consumer experiences-you'll be prepared to excel.
The future is now. AI and data are the leading forces in marketing today. Ready to start? Apply to MS in Marketing program today!
Source:
https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-personalization
https://www.glassdoor.com/Salaries/digital-marketing-manager-salary-SRCH_KO0,25.htm
https://www.ziprecruiter.com/Salaries/Digital-Marketing-Data-Analyst-Salary--in-Texas
https://www.glassdoor.com/Salaries/marketing-automation-specialist-salary-SRCH_KO0%2C31.htm
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