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UTRGV.edu is the university’s most visible and widely accessed digital channel. It serves as a gateway for prospective students, current students, faculty, staff, alumni, and the broader community. This platform shapes perceptions, delivers essential information, and supports institutional goals.
University Marketing and Communications (UMC) provides strategic direction and governance for UTRGV.edu and affiliated sites. Our goal is to ensure all web content reflects UTRGV’s brand, values, and priorities while meeting the highest standards for accessibility, usability, and effectiveness.
Web Services for UTRGV
UTRGV's web presence is a shared institutional asset. Through governance, standards, consultation, and strategic guidance, University Marketing and Communications helps ensure university websites provide a consistent, high-quality experience that reflects the UTRGV brand and supports institutional priorities.
Areas of support may include:
- Website governance and standards
- Information architecture and content strategy
- Strategic website planning
- Support for institutionally managed websites
- Guidance for major web initiatives and redesigns
- Collaboration with campus stakeholders and technology partners
Effective websites depend on content that is clear, well-organized, easy to find, and consistently reflects the UTRGV brand. UMC provides strategic guidance that helps steward the university's digital presence through content standards, brand alignment, search optimization, and user-focused best practices.
Areas of focus may include:
- Content strategy and organization
- Information architecture
- Content quality and readability
- Brand voice and messaging alignment
- User experience recommendations
- Accessibility considerations
- Website evaluations and improvement opportunities
Effective digital experiences are informed by data. Analytics and reporting help stakeholders understand audience behavior, evaluate content effectiveness, and identify opportunities to improve engagement.
Services may include:
- Website performance reporting
- Audience behavior analysis
- Content effectiveness reviews
- Traffic and engagement insights
- Strategic recommendations informed by data
- Performance measurement for major initiatives
Ready to Collaborate with UMC?
University Marketing and Communications (UMC) partners with colleges, departments, and units across UTRGV to advance the university's mission through strategic communications, brand stewardship, creative services, and digital experiences. Submit a project request to begin planning your next initiative.