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University Marketing and Communications
  • About UMC
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    Learn how UTRGV University Marketing and Communications supports the university through strategic marketing, communications, branding, creative services, and digital experiences. Meet the leadership team, explore departments, and submit project requests.

    • About UMC
      • Division Operations
      • Marketing Operations & Client Services
      • Marketing Strategy & Innovation
      • Public Relations & Strategic Communications
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    Discover how UTRGV brings the brand to life—creating impactful, branded experiences and touchpoints that connect, inspire, and apply the brand in action.

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    UTRGV’s official templates and branding resources provide simple, ready-to-use solutions that help you communicate clearly and consistently.

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About UMC

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About UMC Menu

  • Division Operations
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    • Marketing Operations & Client Services Directory
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    • Marketing Strategy & Innovation Leadership Directory
  • Public Relations & Strategic Communications
    • Public Relations & Strategic Communications Directory

Overview

 

 

University Marketing and Communications at The University of Texas Rio Grande Valley supports the university's mission by leading strategic communications, marketing, and brand initiatives. UMC partners with campus departments to promote programs, share stories, and ensure consistent, effective messaging across all platforms.
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Division Structure

University Marketing and Communications is led by Senior Vice President Patrick Gonzales and is organized into three primary areas that work collaboratively to support the university's marketing, communications, and branding initiatives.

Patrick Gonzales

Senior Vice President for University Marketing & Communications

Division Operations Directory

Marketing Operations & Client Services

Department Overview

Marketing Strategy & Innovation

Department Overview

Public Relations & Strategic Communications

Department Overview
View the Full Organizational Chart (PDF)

Ready to Collaborate with UMC?

University Marketing and Communications (UMC) partners with colleges, departments, and units across UTRGV to advance the university's mission through strategic communications, brand stewardship, creative services, and digital experiences. Submit a project request to begin planning your next initiative.

Start a Project

University Marketing and Communications

Edinburg

CESS Building 1.800
1407 E. Freddy Gonzalez Drive
Edinburg, Texas 78539
(956) 665-2741

Brownsville

Cueto Building
1301 E. Madison St.
Brownsville, Texas 78520
(956) 882-8231

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EMAIL US.

umc@utrgv.edu

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