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The Marketing Operations & Client Services department keeps our marketing engine running at full strength. We streamline how work flows into the division, ensure projects are delivered with clarity and consistency, and provide the operational backbone that empowers every UMC team to work smarter and faster.
Our focus is simple: optimize processes, elevate collaboration, and deliver exceptional results.
What We Do
Project Intake & Delivery
We design and manage the systems that guide how marketing work enters and moves through the organization. Our goal is to ensure every project is clearly defined, properly resourced, and delivered on time.
Performance Dashboards & Insights
Our team evaluates communications and marketing efforts, monitors project trends, and reviews available information to support informed decision-making throughout the course of a project.
Brand Consistency & Visual Identity
Our team is directly responsible for ensuring UTRGV logo and brand guidelines are correctly implemented across all digital and physical mediums. We protect the university’s visual identity by overseeing logo usage, managing trademark and vendor licensing, and enforcing mandatory ADA WCAG 2.1 Level AA digital contrast standards across all campus communications.
Brand Governance & Operational Oversight
We establish and oversee institutional brand policies and manage official review pathways to maintain a unified visual identity across the university. Our governance extends from evaluating marketing collateral, digital assets, and promotional items prior to production to intervening on non-compliant mark usage across university sub-units, grants, and student organization materials. Additionally, we collaborate on campus and clinical signage standards to ensure consistent environmental branding across facilities.
Systems, Training & Integrated Support
We support campus communicators and creative teams by providing the tools, training, and workflows necessary to produce compliant work. Through centralized asset libraries, managed Canva enterprise workspaces, evergreen design templates, structured brand onboarding, and streamlined intake channels, we eliminate production friction and align creative, technical, and strategic teams across the university.
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