Social/Digital Marketing Services
Our goal is to help other UTRGV departments create cost-efficient, powerful digital marketing campaigns to help enhance the university brand and engage with the community. Below is a list of some of the services available without cost to other UTRGV departments.
From brainstorming to execution, if you have a major project or event that needs assistance, our digital team is here to help you. From selecting the right hashtags, defining marketing outcomes, and creating a cohesive outreach strategy, we will help you develop the most efficient way to promote your department/division.
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Creative brainstorming
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Digital storytelling and campaign integration
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Assistance with media buying/placement (Facebook/Instagram Ads, Twitter Ads, Snapchat Ads, Google Ads)
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Distribution across official University’s channels
If your department wishes to have customized reports on-demand about the web traffic your properties are receiving, we can help you with that. Our Google Analytics reports are done with Google Data Studio which means that you get direct access to the latest traffic and engagement numbers for your departmental website.
If your department has several social media channels and you wish to receive regular reports about your social media efforts, we can provide you with weekly and monthly analytics reports. Our social media reporting system aggregates multiple channels into one single PDF report that gets sent to your departmental email regularly. View a sample report.
Some of the channels we can currently track include:
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Facebook Pages
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Twitter
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Instagram
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LinkedIn
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YouTube Channels
If you need help creating/registering your departmental social media accounts, we can take care of that for you. Currently, the following platforms are the most popular ones among our students:
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Snapchat
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Instagram
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Facebook
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YouTube
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LinkedIn
If you have a campaign that you wish to track or need to keep track of how many times a PDF document has been downloaded, we can help you set up a short-URL tracking link and give you detailed analytics reports about the success of your campaign. We can also create tracking QR codes that students can scan on their mobile devices to be directed to your specific page/campaign. We currently offer two different kinds of tracking urls:
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UTRGV.LINK: Ideal for quick direct links and general campaigns.
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UTRGV.NEWS: Any update that is newsworthy or relevant in the world of new media.