Graphic Identity Guidelines

The UTRGV Identity

As we continue to build the foundation of our new university and develop its brand with great care, we are pleased to share our new brand identity guide.

The UTRGV brand started with a clean slate and, as we move forward, it is critical that we build and grow the UTRGV brand as a community. As stewards of the visual identity for UTRGV, we build trust and brand equity by using the graphic identity system consistently, repeatedly, and with confidence. This guide is designed to help you do that. It provides resources and guidelines to ensure all our marketing and communications materials reflect the professionalism and commitment of UTRGV.

The leadership of UTRGV joins me in support of this guide and we ask that each employee — each representative of UTRGV — uphold these brand standards at all times. Use this manual as a reference and a resource and ask for help or clarification as questions arise.

We will build the UTRGV brand, together.

Guy Bailey

Download LogosBy downloading any of the UTRGV logos, the user agrees to comply with the rules of use set forth in this guide. The UTRGV wordmarks and logos are for university office use only and may not be shared with any outside organizations or reproduced on any non-UTRGV materials without express permission from University Marketing and Communications.