Every interaction with UTRGV—whether in person, online, or through print—contributes to how our audiences experience and understand our brand. These touchpoints shape perceptions, build trust, and create meaningful connections with students, employees, alumni, and the broader community. By approaching each communication with intention and consistency, we ensure that the UTRGV brand is represented clearly, cohesively, and in a way that reflects our mission, values, and vibrant spirit. University Marketing and Communications provides guidance to help campus partners maintain this unified experience across all brand touchpoints.
Ready to Collaborate with UMC?
University Marketing and Communications (UMC) partners with colleges, departments, and units across UTRGV to advance the university's mission through strategic communications, brand stewardship, creative services, and digital experiences. Submit a project request to begin planning your next initiative.