Chair's Welcome

Welcome to the Department of Marketing!

Our mission is to provide exceptional marketing and hospitality education that prepares students to become leaders in Texas and beyond. The University of Texas Rio Grande Valley (UTRGV) offers comprehensive programs that equip students with the knowledge and skills needed to succeed in marketing, hospitality, and related industries. Through innovative coursework, students explore areas such as digital marketing, brand management, sales, hospitality operations, guest experience, and the use of artificial intelligence (AI). They also have numerous opportunities to collaborate with local community and industry partners on experiential learning projects. Our students make the Rio Grande Valley a better place by developing solutions to challenges facing businesses, organizations, visitors, and residents throughout our community.

Outside the classroom, our students benefit from professional development opportunities through student organizations, industry engagement, internships, and other hands-on experiences. Marketing and hospitality students can also represent UTRGV in national competitions, participate in study-abroad programs, and build connections with professionals in their fields.

Our dedicated marketing and hospitality faculty mentor students toward successful career outcomes and contribute to their fields through research, professional engagement, and partnerships with business and community organizations. Their scholarship appears in respected academic journals, including the Journal of Consumer Research, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Travel Research, and Journal of International Business Studies.

Sincerely,  

Peter Magnusson, Ph.D.
Department Chair