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Robert C. Vackar College of Business and Entrepreneurship
Division of Academic Affairs
  • About
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    About

    The Robert C. Vackar College of Business & Entrepreneurship promotes student success and catalyzes innovation, knowledge discovery, and economic development in South Texas, Northern Mexico, and beyond.

    • Dean's Welcome
    • About Robert C. Vackar
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    • Annual Reports
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    Schools and Departments

    The Robert C. Vackar College of Business & Entrepreneurship promotes student success and catalyzes innovation, knowledge discovery, and economic development in South Texas, Northern Mexico, and beyond.

    • Department of Economics
    • Department of Finance
    • Hospitality and Tourism Management Program
    • Department of Information Systems
    • Department of International Business and Entrepreneurship
    • Department of Management
    • Department of Marketing
    • School of Accountancy
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    Research

    The UTRGV Robert C. Vackar College of Business & Entrepreneurship conducts research to promote economic development through its policy-oriented research and analysis on the Texas-Mexico, RGV, border.

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    Center for Innovation and Commercialization

    Our state-of-the-art facility houses the latest and greatest equipment, as well as the smartest and brightest entrepreneurial talent in the region

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    Explore a comprehensive array of resources at UTRGV's Robert C. Vackar College of Business & Entrepreneurship. From internships, student organizations like AMA and Enactus, to the Vackar Student Scholars Program, students have diverse opportunities for research engagement and career development. Faculty and staff benefit from career development, mentorship through VOICE, and access to extensive policy documents, bylaws, and strategic plans. For degree planning, class registration, and admissions, utilize our advising services. Discover interactive enrollment statistics with the Enrollment Explorer, and explore various student organizations for academic and professional growth. Access all these resources and more to ensure your academic and career success at UTRGV's RCVCOBE.

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Chair's Welcome

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Contact Us

Peter Magnusson, Ph.D.
Department Chair
Robert C. Vackar College of Business & Entrepreneurship
ECOBE 211
peter.magnusson@utrgv.edu
956-665-2829

Annabel Muñiz
Administrative Assistant II
Edinburg Campus
ECOBE 211
annabel.muniz@utrgv.edu
(956) 665-5007

Welcome to the Department of Marketing! 

Our mission is to provide an exceptional marketing education that prepares students to become leaders in Texas and beyond. The University of Texas Rio Grande Valley (UTRGV) offers a comprehensive undergraduate degree in marketing with cutting-edge courses in digital marketing, brand management, sales, and the use of artificial intelligence (AI) tools in marketing. Students also have numerous opportunities to collaborate with local community partners on experiential learning projects. Our students make the Rio Grande Valley a better place by developing solutions to problems people face in our community. 

Outside the classroom, our students benefit from professional development opportunities through our active American Marketing Association student chapter. Marketing students also have the chance to gain valuable experience by representing UTRGV in national competitions for sales, digital marketing, and customer insights, and by participating in study-abroad programs. 

Our dedicated faculty mentor students toward successful career outcomes and are active researchers, publishing in top marketing journals such as the Journal of Consumer Research, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Advertising, and Journal of International Business Studies. 

Sincerely, 

Peter Magnusson, Ph.D.
Department Chair

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Contact Robert C. Vackar College of Business & Entrepreneurship

Brownsville

BMAIN 2.504
956-882-5828

 

 

Edinburg

ECOBE 114
956-665-3311

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