Edinburg Course Information

Enroll

PDUs/Contact Hours:
3 | CEUs: 0.3

Credits:
  • 0.3IACET CEUs
  • 3HRCI Credits
  • 3SHRM PDCs
  • 3ATD CI Credits
Duration:
3 hours

Access Time:
90 Days

Program Modality:
Online Self-Paced

Location:
Online

Cost:
$ 145

Notes:
Students requiring accommodations should contact our office prior to the start of the course.
Edinburg Course Information

Brownsville Course Information

Days:
Wednesdays

Dates:
TBA

Times:
TBA

Duration:
12 hrs

Format:
In-Class

Location:
Brownsville Campus

Instructor:
Mr. Marco Garza

Cost:
$ 199

AI for Marketing Professionals


Artificial Intelligence for Marketing Professionals explores how artificial intelligence (AI) has become instrumental and ubiquitous in the field of marketing. Participants will learn the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles.

Marketing professionals will learn the impact of AI systems and tools on the workplace and how to leverage these tools to perform marketing tasks such as:

  • persona development
  • search engine optimization (SEO)
  • content generation and personalization

The course also delves into the benefits, challenges, and ethical issues that arise from utilizing AI programs.

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Details

Who Should Enroll
Learning Outcomes
Key Features
IACET CEU Requirement