Subject Pool
Welcome!
Students enrolled in Principles of Marketing (MARK 3300), Personal Branding and Communication (MARK 3320), Business Ethics and Corporate Social Responsibility (MARK 3330), and Consumer Behavior (MARK 3400) are invited to participate in the Marketing Department Subject Pool. The subject pool will enable you to experience first-hand how business academic research is conducted and will allow you to contribute to the advancement of knowledge in the field. Thank you for your participation!
Study Requirements
Depending on what course you are enrolled in, you will be required to earn either two or three subject pool points over the course of the semester. You earn points by participating in studies, and your professor will receive a list of how many studies you completed at the end of the semester.
Here are the types of studies that are available to you and how many points you will earn for each.
If you prefer not to participate in the subject pool, you can earn points by completing an alternative writing assignment that involves looking up academic articles and writing about what you found. Please contact the coordinator (see below) for details.
Sign up for Studies
Please visit the following page to register for an account and sign up for studies: utrgv-vcobe.sona-systems.com
Questions
Please contact the subject pool coordinator (mustafa.raji01@utrgv.edu) if you have any questions.