Marketing students with laptops looking forward.

Bachelor of Business Administration in Marketing

Robert C. Vackar College of Business and Entrepreneurship

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Bachelor of Business Administration in Marketing

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Program Overview

Businesses use marketing tools to develop reputation, drive demand, and maintain relevance. The Bachelor’s degree in Marketing helps students develop in-demand skills and prepares them to create effective and measurable traditional and multimedia marketing campaigns. Students will study important aspects of product development, consumer behavior, market research, and the psychology of purchasing decisions.

The Robert C. Vackar College of Business and Entrepreneurship is accredited by he Association to Advance Collegiate Schools of Business (AACSB).

Possible Career Options

Depending on the students' goals, marketing majors have incredible flexibility, and career opportunities. Whether it’s starting their own business, working in sales, corporate America, or a nonprofit - marketing majors can tailor their degree to land just about anywhere. Our students have to opportunity to find careers in management, sports marketing, public relations, travel, banking, nonprofits, and entrepreneurship.

Digital Marketing Specialist

Digital Marketing Manager

Director of Digital Marketing

Brand Manager

Market Research Analyst

Public Relations Specialist

Director of Public Relations

Social Media Specialist

Social Media Manager

SEO Manager

Account Executive

I chose to study at UTRGV because they are growing and offering opportunities for students to access undergraduate education. UTRGV has many great scholarship programs, including the Tuition Advantage program, and opportunities to develop personally and professionally.

Diego Fonseca, UTRGV Undergraduate Student

UTRGV Tuition Advantage

Launching in Fall 2022, this program will cover the cost of tuition and mandatory fees for students with a family income of $125,000 or less.

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I like how there are so many opportunities to work at the university. I was able to find an amazing work-study opportunity under my major. I have worked with fantastic individuals, and I can be part of the wonderful traditions and events that happen at UTRGV.

Alondra Sanchez-Proa, UTRGV Undergraduate Student

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