Program Overview
Businesses use marketing tools to develop reputation, drive demand, and maintain relevance. The Bachelor’s degree in Marketing helps students develop in-demand skills and prepares them to create effective and measurable traditional and multimedia marketing campaigns. Students will study important aspects of product development, consumer behavior, market research, and the psychology of purchasing decisions.
The Robert C. Vackar College of Business and Entrepreneurship is accredited by he Association to Advance Collegiate Schools of Business (AACSB).
Possible Career Options
Depending on the students' goals, marketing majors have incredible flexibility, and career opportunities. Whether it’s starting their own business, working in sales, corporate America, or a nonprofit - marketing majors can tailor their degree to land just about anywhere. Our students have to opportunity to find careers in management, sports marketing, public relations, travel, banking, nonprofits, and entrepreneurship.
