Undergraduate Degree
Marketing, Bachelor of Business Administration
Program Overview
The role of marketers is to identify and assess consumer and industrial market needs. Through innovative analytical research methods, marketing managers study cultural, social, economic, and environmental factors that can have an effect on product or service development. Based on this, marketers develop and manage marketing programs, including developing new products and services, promotion campaigns, distribution, and pricing appropriate to the targeted market opportunities.
If you are sociable, creative, analytical, and enjoy working with teams, you can expect a vibrant career in, for example, advertising, brand management, business development and sales, research and analytics, retail management, public relations, or digital marketing.
Admission requirements for this program beyond university admission requirements.
- Student must complete all 18 hours of Business Foundation Courses, and a minimum of 27 credit hours in the Core Curriculum including ECON 2301, before applying to VCoBE.
- Grades of ‘C’ or better in all Business Foundation courses.
- Grade of ‘C’ or better in ECON 2301.
- A minimum 2.6 GPA in the combined Core Curriculum, Business Foundation Core, and in any of the following completed advanced courses: BLAW 3337, QUMT 3341, MARK 3300, and MGMT 3361. This GPA calculation will include transfer coursework.
- All students pursuing a Bachelor’s degree from VCoBE, must apply for and be admitted to VCoBE before they are allowed to enroll in the Advanced Major coursework for their degree.
Progression requirements for this program.
- Students must earn a grade of ‘C’ or better in all advanced (3xxx-4xxx) BBA, BA, and BS-applicable courses in order to earn program credit towards this major. Students must maintain a minimum 2.5 Institutional GPA in degree plan.
Specific graduation requirements for this program beyond university bachelor’s degree requirements.
- Grade of ‘C’ or better in ECON 2301.
- Grades of ‘C’ or better in all Business Foundation courses.
- Students must earn a grade of ‘C’ or better in all advanced (3xxx-4xxx) BBA, BA, and BS-applicable courses.
- A minimum 2.5 Institutional GPA in the combined Business Foundation; Advanced Business Core, Marketing Foundation, and Prescribed Electives coursework being used to satisfy degree requirements.
- A minimum 2.5 Institutional GPA required for coursework being used to satisfy degree requirements.
Core Curriculum – 42 hours
The Core Curriculum serves as a broad foundation for the undergraduate degree. All candidates for a bachelor’s degree must achieve core student learning outcomes, including communication, critical thinking, empirical and quantitative skills, teamwork, personal responsibility and social responsibility, by completing courses within each category or component area of the Core Curriculum as outlined below.
The University has approved specific courses that satisfy Core Curriculum Requirements. Approved courses can be found on the Core Curriculum Page. Students seeking the most efficient way to complete the core curriculum and major or minor requirements are advised to take approved courses that can fulfill both requirements. Although core curriculum courses can also be used to fulfill major or minor requirements, earned credits hours are only applied once. The courses listed below fulfill core curriculum and major requirements. Students who have completed a core curriculum category with courses other than those listed below will still be required to take the listed course(s) to meet major requirements.
020 Mathematics – 3 hours
MATH 1324 | Mathematics for Business and Social Sciences |
Students who completed this category thru transfer course or who have changed their major to business will be allowed to apply MATH 1314 or MATH 1414 or MATH 2412 or MATH 2413 if it was passed with a ‘C’ or better
080 Social and Behavioral Sciences - 3 hours
ECON 2301 | Principles of Macroeconomics |
Students who have taken another course in section 080 will still need to complete ECON 2301 with a ‘C' or better.
090 Integrative and Experiential Learning - 6 hours
QUMT 2398 | Decision Analytics |
Students who completed this category thru other coursework should consult with an advisor.
Major Requirements – 78 hours
Required Courses - 45 hours
Business Foundation – 18 hours
INFS 1001 | Computer Proficiency |
ACCT 2301 | Introduction To Financial Accounting |
ACCT 2302 | Introduction To Managerial Accounting |
INFS 2300 | Data Modeling Management Tools |
ECON 2302 | Principles of Microeconomics |
MGMT 1301 | Introduction to Business |
QUMT 2341 | Business Statistics I |
INFS 1001 is a prerequisite for INFS 2300 and QUMT 2341. Students should email business.advising@utrgv.edu for more information.
Before beginning Advanced Courses, review and submit your Application for Admission into VCoBE .
Advanced Business Core – 18 hours
BLAW 3337 | Business Law I |
QUMT 3341 | Business Statistics II |
FINA 3380 | Introduction to Finance |
MARK 3300 | Principles of Marketing |
MGMT 3361 | Principles of Management |
MGMT 4389 | Strategic Management |
Marketing Foundation – 12 hours
MARK 3340 | Consumer Behavior |
MARK 4350 | Marketing Research |
MARK 4360 | Social Media and eMarketing |
MARK 4399 | Marketing Strategy (Capstone) |
Prescribed Electives - 33 hours
Management Information Systems – 3 hours
Choose one:
INFS 3390 | Management Information Systems |
ACCT 3326 | Accounting Information Systems |
International Business - 3 hours
Choose one:
INTB 3350 | Global Accounting Perspectives |
ECON 3353 | International Trade |
FINA 4381 | International Finance |
INFS 3380 | Global Information Technology |
INTB 3330 | International Business |
MARK 3310 | International Marketing |
MGMT 4311 | International Management |
Ethics - 3 hours
Choose one:
MARK 3330 | Business Ethics and Corporate Social Responsibility |
MGMT 4304 | Business and Society |
Business Communication - 3 hours
Choose one:
MARK 3320 | Personal Branding and Communication |
COMM 3313 | Business and Technical Communication |
MGMT 3335 | Communication Policy and Strategy |
Advanced Electives - 18 hours
Choose six:
MARK 3350 | Services Marketing |
MARK 3360 | Retailing |
MARK 3375 | New Product Development |
MARK 3382 | Branding |
MARK 3383 | Pricing Strategy and Tactics |
MARK 3392 | Event Marketing |
MARK 3393 | Sports Marketing |
MARK 4355 | Marketing Analytics |
MARK 4384 | Professional Selling and Sales Management |
MARK 4385 | Integrated Marketing Communications |
MARK 4370 | Topics in Marketing |
MARK 4380 | Marketing Internship |
MARK 4394 | Music Marketing |
MARK 4395 | Fashion Design and Popular Culture |
ENTR 3340 | New Venture Creation and Innovation |
HOST 3350 | Hospitality Marketing Strategies |
Advanced Minimum Credit Hours: 42
TOTAL CREDIT HOURS: 120