MBA and PhD
Masters of Business Administration (MBA Marketing Concentration)
The UTRGV MBA with a concentration in Marketing Explores the various tools for generating marketing insights from empirical data. It is focused on the measurement and evaluation of marketing assets, consumer, and market patterns for the support of marketing decisions as well as the use of various techniques to optimize marketing campaigns.
Marketing Programs
9 hours from the following courses:
- MARK 6311: Marketing Strategy for Non-Profits
- MARK 6320: Consumer Behavior
- MARK 6330: Business Ethics
- MARK 6340: Market Research Methods
- MARK 6350: Competing through Service
- MARK 6360: Health Care Marketing
- MARK 6370: Social Media in Business
- MARK 6390: Marketing Seminar
For more information regarding the MBA programs visit the Master of Business Administration Program website.
PhD in Business Administration (Marketing Concentration)
The Marketing concentration provides students with strong research skills that allows them to produce high quality research pertaining to the various facets of marketing theory and practice. Students specializing in this area conduct high quality research on topics such as marketing strategy, consumer behavior, social media, channels of distribution (regional and international), globalization, services marketing as well as cultural consumption.
Program Requirements
- Required Courses - 21 hours
- Research Method Courses - 15 hours
- Electives - 12 hours
Capstone Requirements
- BADM 9690: Dissertation Residency (taken twice) - 12 hours
- BADM 9391: Dissertation Extension - 3 hours
Total Graduate Hours for Degree - 63 hours
Foundation (Leveling) Coursework
- ACCT 6320 Accounting and Financial Analysis
(Prereq: ACCT 6301 with C or better OR ACC 2301 & ACC 2302 with C or better)
- ECON 6350 Managerial Economics
(Prereq: ECON 6301 with C or better OR ECON 2301 & ECON 2302 with C or better)
- FINA 6340 Advanced Corporate Finance
(Prereq: FINA 6303 with C or better OR FINA 3380 with C or better)
- INFS 6330 Information Systems for Managers
(No prerequisites)
- MARK 6310 Marketing Strategy
(No prerequisites)
- MGMT 6330 Organizational Behavior
(Prereq: MGMT 6301 with C or better)
- QUMT 6310 Business Research
(Prereq: QUMT 6303 with C or better)
For more information regarding MBA programs visit the PhD in Business Administration website.