Mission, Vision, Core Values & Strategy
RCV MISSION STATEMENT
The Robert C. Vackar College of Business and Entrepreneurship promotes student success
and serves as a catalyst for innovation, knowledge discovery, and economic development
in South Texas, Northern Mexico, and beyond. We do so by offering relevant academic
programs, committing to impactful research, and fostering community engagement and
sustainable partnerships in a way that supports the university’s mission.
RCV VISION STATEMENT
The Robert C. Vackar College of Business and Entrepreneurship will positively impact its
local and global stakeholders through the discovery, integration, application, and teaching
of business-focused knowledge addressing the critical needs of society.
RCV CORE VALUES
- Our Commitment to Excellence
- Invest in our students’ success by offering high quality and relevant academic programs.
- Our Dedication to Thought Leadership
- Promote rigorous and high-impact scholarship.
- Improve the academic reputation of RCV through impactful engagement with the scholarly community.
- Our Passion for Empowerment and Impact
- Empower and support our students, faculty, and staff to make a difference in their communities through high impact teaching and learning practices.
- Our Role as Agents of Transformation
- Cherish and support our positive role in the economic transformation of the Rio Grande Valley.
- Our Belief in Diversity and Inclusion
- Steadfast commitment to welcoming and celebrating our diversity in all we do.