Exhibit Work
At Lone Ranger, we embody the timeless spirit of the lone wanderer, the freedom of the open road, and the spirit of exploration. Founded in El Paso, Texas, we strive for perfection. Our menthol cigarettes are crafted with care, blending tradition, and quality for a truly authentic experience. Our meticulous creation process begins with selecting premium tobacco leaves, harvested at peak maturity. These leaves are sorted, cleaned, and blended to perfection, achieving the ideal balance of flavor and aroma. After cutting and rolling, each cigarette undergoes rigorous quality control. Finally, they are carefully packaged to preserve their freshness and flavor, ensuring a truly authentic smoking experience that embodies the essence of Lone Ranger's commitment to tradition and quality. We are devoted in our commitment to responsible marketing practices. Long Ranger is aimed solely at adult tobacco consumers, ensuring that our products are promoted responsibly and ethically. Join us on a journey to the past, where every puff is a reminder of the bold, adventurous spirit of the Lone Ranger, guiding you on your own path of discovery and individuality. Lone Ranger, where the past meets the present.
Rather than sticking to a traditional topic for this branding assignment, I saw an opportunity to explore a unique and overlooked branding topic. This is why I felt compelled to create a cigarette brand. Cigarette brands don’t have a specific style they adhere to, which gave me the freedom of being able to choose a vintage aesthetic for my brand. I have always been drawn to this aesthetic, as I find it very beautiful and appealing. Overall, I saw this project as a chance to push myself creatively and develop a brand that would be both memorable and visually striking. I made a poster where I took design trends from the 1930’s by giving the items on the poster an oil painted effect as advertisements featuring people were hand painted. The text and its placement were trends seen in cigarette and alcohol brands from the late 1970’s. To tie it all together, I used overlays to give a tattered effect to the paper, giving it the appearance of vintage paper. That process is repeated in the packaging of the cigarette box.
