Exhibit Work
As a lover of mango, I felt compelled to create a juice company that encapsulates the joy I feel towards this fruit. Therefore, Joyu felt like the perfect name for this brand. There is currently a large market for orange juice, so for this project, I wanted to focus on designing with a lesser marketed fruit. Mango is both vibrant and tropical. Incorporating these aspects into the overall design aesthetic would prove to be a fun and interesting journey for me. I enjoy working with composite imagery, so I utilized this technique for most of my project’s design.
Joyu is a juice box company that provides refreshing, mango-flavored drinks for kids. Their friendly, colorful juice boxes allow for easy portability and on-the-go activities. Kids deserve to enjoy a refreshing drink that is both nutritious and delicious. Growing up, food was an integral part of my childhood, and its fun packaging remains a strong positive memory of mine. Through my packaging design, I wanted to create a strong sense of playfulness and friendliness in order to bring happiness to everyone that views and consumes it. Joyu also utilizes premium, local fruits to achieve a delicious, natural flavor. With this brand, I wanted to add a focus on high quality juices, fresh ingredients, and sustainable practices. Joyu not only tastes good but works towards counteracting the ongoing climate crisis through its contribution to eco-friendly packaging and production. A healthy planet brings a happier life.
