Victor Cano

Artist Statement
My interest in art started during the time when I was a toddler. If I remember correctly, I had witnessed my mother doodling on a piece of paper that featured random and small designs drawn in ink. As my small mind thought these designs were very interesting, I soon began to create my own with pens and pencils, hoping to produce similar results. It took about a few years before these chicken scratches then evolved into more complex drawings. In these drawings, I had the habitat of drawing commonly known stores, buildings, and other surroundings that seemed very familiar to me. My love for drawing did not lead me to develop an interest for graphic design until my senior year in high school. This interest developed within a digital media class that I had chosen last minute due to a fortunate mix-up in my schedule. This class, of course, became the main culprit that led me to want to pursue a career. Even though the content I produced for this course was very amateurish, I was willing to learn more on how to improve. After about a year and a half later, I took my first “step” into UTRGV, hoping to improve my skills in graphic design.
What I find important about my work is that I want to make sure that it gives visual satisfaction to those that view it. During the time any project is near completion, I make sure that it contains a lot of information, ensuring that it does not encourage the feeling of being overwhelmed. If my work were to ever reach great exposure, I wish that my work can encourage any discussion with its viewers, leading them to wish they could pursue a career within the field of graphic design. I would definitely feel really great, knowing I have become a good influence for someone else’s future.
I would admit that my method on getting work done is not the most interesting. For most of my work, they follow a similar process. In the beginning, I create several thumbnail sketches that later evolve into digital black and white sketches drawn on commonly used Adobe applications (Illustrator). If it is an option, I sometimes request feedback from my family, friends, professors and acquaintances as a means to create any final tweaks on major designs. I make sure to choose an adequate color palette while implementing any necessary visual effects. My work is then modified after receiving additional feedback from the same group of people. During this process, I make sure that I maintain a well mental balance, so that my work does not receive the short end of the stick.