Kelly Gonzalez
Artist Statement
My graphic design works show my journey through design. I can look back at how much I have improved from my first projects where I was barely learning the tools of Adobe Illustrator to my latest ones. The project I am most proud of is the marketing campaign for a fictitious brand. I created logos, made posters and billboards, point of sales design, social media marketing, and made an app. I learned a lot about Illustrator and Photoshop through these projects that I know will help me in the future. This journey has helped me a lot with understanding corporate designs and artistic designs. As a graphic designer, I want to incorporate digital illustrations more in my work. I believe illustration can play a major role in marketing and engaging viewers
When it comes to my work, I prefer to make it clean and simple to get the message across to the audience but also have them interpret it in their way and get a sense of their imagination within themselves. I want my work to be in people’s daily life and feel a sense of calmness within this busy world when encountering it. I hope one -day people can come across my work and sense the authentic relief it is to see it as unique, simple, and distinct in their everyday lives, where they can admire it, get inspiration, and create their interpretation.
Creating a piece involves brainstorming, getting inspiration, creating mood boards, and receiving feedback from others. The source of my inspiration is music, books, and personal experience. These sources are also the ones I tend to lean toward when I am having trouble coming up with ideas for a piece. Being in the right mindset, not rushing, taking breaks, and being in a calm environment helps to properly process my thoughts and organize my ideas when creating something unique. Additionally, when I go through a problem in creating a piece, receiving feedback is always a good way to help solve the problem.
