Exhibit Work
Wick n’ Wax is a candle company and franchise that aims not only to sell quality products but also an experience. Our products are peculiarly curated to fit our target audience. Our algorithm is based on several research proving the attitudes and preferences of the main target audience can be categorized and be predicted in a database that will demonstrate and reflect their zodiac sign and its classification, whether it is air, water, earth or fire sign, solely based on their choices on our personalized test. As a plus, our company politics, has a green footprint, so we include the instructions on how to properly dispose of the used candle jar, included in the packaging there is an instruction card that contains the details on how it is best to wrap the jar and mail it to a spot center. As part of the returning process, the customer gets a certain discount in their next purchase.
I chose to create this business as a way to comment on the mass overconsumption that has ruled on our society. We have been indoctrinated to shop until we drop, leaving a trail of single use plastic and other non-biodegradable materials that will stay in the planet for longer than we'll ever be. Many competitors in the market and the media that we consume on a daily basis don't’ openly acknowledge this culture of overconsumption has been making us insensitive to the environment. The amount of trash and waste we produce per year is enormously outstanding and alarming. With this in mind, as humans and having only one Earth were we live in. We are inevitably facing a disaster of unspoken suffering for enormous amounts of people, and now is not the time for speaking politely or focusing on what we can or cannot say.
With my exhibition I decided to shine a light on this particular topic because in this era We are right now in the beginning of a climate and ecological crisis, and we need to call it what is becoming: an emergency. Before this transforms into a losing battle, it is necessary to clarify that when it comes to saving the environment there are no gray areas, there is only black and white. We must diverge into cleaner ways, to mind the environment and to help improve not only the society we live in but also to teach and help the next generations to be considerate and thoughtful of the world that we live in and the places and people that surround us.
