Exhibit Work
Luxury branding has always been interesting to me. The way everything is cohesive and organized is eye-catching. For my exhibit, I wanted to explore this idea further and create this type of branding from start to finish. In the same sense, I love jewelry. I think that it is a way of expressing oneself, and it is a form of art. The way individuals pick out the jewelry they wear with their outfit is fascinating to me. The idea of my project stems from my passion for luxury brands, jewelry, and nature.
Throughout this project, I wanted to keep consistent branding. The theme of my exhibit revolves around nature. Therefore, I wanted every detail to match this idea. I decided to name my jewelry brand Aurora because it means dawn and refers to the northern lights, Aurora Borealis. In addition, I wanted the name to have an elegant feel to it to really tie in the whole identity. Growing up, I found myself really enjoying nature and the emotions that derive from it. The feeling of tranquility and love is something that I wanted to portray through this project. The brand itself is focused on luxury jewelry made with sustainable materials. This not only showcases the love for earth but the love for oneself or others when purchasing these products. Overall, I wanted to market this brand as something luxury yet nurturing. As for the color palette, I wanted to go with something that reminded me of earth. When seeing these colors, I envisioned the sky and the soil, with light blues and browns. The addition of greens as an accent color from the supporting images and decorations really ties in the whole product. Nature has always been a symbol of peace and hope for me. Through my exhibit project, I hope to share that feeling with the audience. I am beyond proud of this project, and it is something that I hope others enjoy as well.
