The Market Lab

The Market Lab is an exclusive program at the UTRGV Center for Innovation & Commercialization that equips aspiring entrepreneurs with the skills, resources, and opportunities they need to transform their startup ideas into thriving businesses. For more established companies, The Market Lab also provides invaluable marketing research and market insights.
The Market Lab: Empowering Entrepreneurs to Succeed
Through experiential learning in The Market Lab, participants dive into market research, competitor analysis, and the development of robust business plans and financial strategies. They collaborate closely with dedicated UTRGV students to craft impactful marketing plans, business strategies, product development frameworks, and explore new market avenues.
With expert guidance, access to legal and accounting services, and support in licensing processes, The Market Lab fosters a collaborative and hands-on approach to entrepreneurship. It inspires creativity, nurtures innovation, and instills confidence in every participant. Get started on your journey by registering for this incredible program.
Join the 2023-2024 cohort of The Market Lab!
The Market Lab's first ever cohort is wrapping up, and we're thrilled to announce that interviews for next year's cohort are already underway! Our Program Coordinator and visionary behind The Market Lab, Persephonie Martinez, couldn't be happier with the incredible journey of our pilot year and is eagerly looking forward to working with even more passionate entrepreneurs in the second round.
If you are interested in joining the next wave of local entrepreneurs, reach out to persephonie.martinez01@utrgv.edu to learn more and schedule an interview!
https://utrgv.co1.qualtrics.com/jfe/form/SV_8p71dogh30nnKU6
Testimonials
"I cannot express enough how grateful I am for the Center for Innovation & Commercialization and their Market Lab program. It provided me with the clarity and resources I needed to turn my idea into a reality. The CIC's guidance and step-by-step support have been invaluable in helping me navigate the entrepreneurial process. I am thankful for the opportunity to be part of such an incredible program and for the dedication of the CIC team in helping entrepreneurs like me succeed."
- Linda Rosales, Co-Founder of Boxse Construction
The Market Lab cohort 2022-2023
"I want to express my deepest gratitude to the Center for Innovation & Commercialization, particularly Persephonie, for believing in me and my idea. The guidance, mentorship, and opportunities provided by the CIC through The Market Lab program have been transformative for me and my startup. I am amazed by the level of support and resources available through this center and program. I am proud to be part of this entrepreneurial community and will continue to contribute and help others as they embark on their entrepreneurial journeys. Thank you for everything you do!"
- Mary Vega, Founder & Creator of Cheli Ironing Caddy
The Market Lab cohort 2022-2023