The Market Lab
The Market Lab is a new program being tested by the UTRGV Center for Innovation & Commercialization, which aims to equip entrepreneurs with the necessary skills and knowledge to conduct market research. The activities assigned to entrepreneurs in the program are designed for the purpose of experiential learning. This type of learning involves acquiring knowledge and skills through practical application, where participants can apply what they learn to their own business ideas. Through this approach, entrepreneurs can gain a deeper understanding of how to conduct effective market research and develop strategies to improve their products or services based on customer feedback. By providing essential skills in market research, The Market Lab seeks to help entrepreneurs make strategic decisions that can reduce the risks associated with launching new products or services and increase their chances of success in the market.
Win a $100 Visa Gift Card:
Your Voice Matters
Attention all RGV trendsetters and foodies! We're on a mission to help local entrepreneurs make business decisions informed by insights from their target markets. That's where you come in! Join our call list to participate in focus groups and surveys where you'll share your opinions on the latest trends, flavors, and products.
Our goal is to reach 100 people, and we need your help! To sweeten the deal, we're raffling off a $100 Visa gift card to one lucky person on our call list. Everyone who participates in our focus groups will also get to indulge in free food, beverages, and the chance to be the first to try new products from up-and-coming local businesses.
Ready to be a part of the next big thing in the RGV? Sign up now and let's get started!
https://utrgv.co1.qualtrics.com/jfe/form/SV_1zvXzYtdzbFgUqq
Interested in learning more and potentially joining The Market Lab?
Contact Program Coordinator Persephonie Martinez at persephonie.martinez01@utrgv.edu.