Services
Customized Market Research
The customer markets in the Rio Grande Valley range from Winter Texans and Spring Breakers, to Mexican national shoppers to buyers of specialized products and services sold in the Valley. Each different market is unique and an understanding of who the market is, what they do and want, and why they do it can make a world of difference in meeting their needs—or not. The Center can help provide this understanding through customized market research. Just a few examples of customized research topics include:
- Profiling Mexican national shoppers at a mall,
- Understanding potential customer perceptions of and satisfaction with a food brand,
- Mapping the buying experience of car buyers,
- Analyzing online sentiment about a destination or brand,
- Examining tourists’ preferences for stay characteristics.