The Bachelor's degree in Mass Communication provides students with an overview of creative communication, strategic planning, and management strategies needed to become communication leaders. Students develop the skills needed to report to the press, research, negotiate, and plan on behalf of organizations.
The program teaches students how to write the perfect message, find the right audience, and distribute information in the most effective way possible while building relationships based on transparency and honesty. The program offers concentrations within the major.
Concentrations:
Mass Communication majors have a variety of career options depending on what their career goals are. Mass comm professionals work in fields as varied as public relations, journalism, advertising, and marketing agencies.