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Bachelor of Arts in Mass Communication

College of Liberal Arts
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Program Overview

The Bachelor’s degree in Mass Communication provides students with an overview of creative communication, strategic planning, and management strategies needed to become communication leaders. Students develop the skills needed to report to the press, research, negotiate, and plan on behalf of organizations.

The program teaches students how to write the perfect message, find the right audience, and distribute information in the most effective way possible while building relationships based on transparency and honesty. The program offers concentrations within the major.

Concentrations: 

  • Broadcast 
  • Print Journalism
  • Advertising and Public Relations

Possible Career Options

Mass Communication majors have a variety of career options depending on what their career goals are. Mass comm professionals work in fields as varied as public relations, journalism, advertising, and marketing agencies.  
Anchor Sports Anchor Multimedia Journalist Reporter News Producer Media Relations Specialist Media Relations Manager Director of Communications Marketing Manager Social Media Specialist Social Media Manager Public Relations Specialist Director of PR & Communications Business Development Consultant Event Marketing Manager Digital Marketing Manager Content Writer Digital Copywriter Director of Content Brand Manager Brand Strategist Director of Brand and Marketing
Cristal Guzman
The Mass Communication program at UTRGV introduced me to the most effective communication tools and strategies that allowed me to effectively communicate messages, programs, and business plans to any type of audience. It challenged my problem-solving, networking, and speaking skills which had a great impact on my success in the tech community. The program is versatile which allows you to gain competencies that can be applied in multiple different industries.
Cristal Guzman, Mass Communication (BA)
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UTRGV Tuition Advantage
Launching in Fall 2022, this program will cover the cost of tuition and mandatory fees for students with a family income of $125,000 or less.
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Alyssa Trejo
A Vaquero is someone proud of where they are from and celebrates their community. Ambition, resiliency, and dedication live in every Vaquero student.
Alyssa Trejo, UTRGV Undergraduate student
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