Exhibit Work
Matcha is more than just a drink. It’s a ritual, an art, and a cultural staple of Japan. With Michi Matcha, I set out to create a brand that balances playful, colorful aesthetics with the deep-rooted traditions of matcha preparation. Inspired by my love for package design, business ideation, and matcha, this project reflects a fusion of whimsy and authenticity.
My goal was to craft a visual identity that stands out in the modern market while maintaining the integrity of matcha’s heritage. With matcha’s rise in global popularity, it has taken on new forms, from lattes, smoothies, and even desserts. At its core, it remains a highly respected and carefully prepared beverage. I wanted Michi Matcha to celebrate this versatility while staying true to the craft behind high-quality tea.
Michi Matcha embraces a cat-themed, vibrant identity while maintaining respect for matcha’s ceremonial roots. My brand features packaging for three distinct flavors: ceremonial grade matcha, roasted hojicha, and strawberry matcha—a modern, popular twist on tradition. As a cat lover and owner, I wanted to incorporate cute illustrations into the brand in a way that felt sophisticated rather than childish. Cats are often associated with comfort, curiosity, and charm, and in Japanese culture, they symbolize good fortune. While creating these cute critters, I believed they perfectly evoke the calm but bright mood that matcha also associates with.
This project is more than just a creative endeavor for me. It’s a deeply personal project that reflects who I am. My love for matcha, branding, and cats all come together in a way that feels uniquely me. Out of all the various projects I have had the privilege of creating throughout these past four years, I found so much joy in creating business identities. From early logo ideations to prototypes and mockups, there is so much thought and detail that goes into creating something that I get to be proud of. While I poured a big part of myself into this project, I remained mindful of designing for an audience. Creating a brand that is inviting and engaging to all is always my goal. I wanted Michi Matcha to resonate with matcha enthusiasts and newcomers alike.
This exhibit, and these past four years, are dedicated to grandpa and forever kitty baby, Choomba. Although you both didn’t get to see the final product, I owe all my strength to you.
