Exhibit Work
Chiccano is a Chicano clothing brand where cultural expression, resilience, pride, and innovation coexist to bring the best out of everyone who wears it. Here we know that Brown is Beautiful and that Chicano fashion is a form of self-expression and solidarity. From the beginning, Chicano fashion has been used as symbols of defiance, unity, and acts as form of reclaiming identity and visual representation of heritage. From the Zoot Suit Riots to the Chicano Civil Rights there was a statement, a history made through the clothes being worn. The pieces from our brand encapsulate what it is to be Chicano and to amplify the voices of the community while advocating for a sense of belonging and pride.
We also hold inclusivity as a main priority ensuring there is no exclusion in relation to size and gender. There is an evident gap in fashion that tends to leave out true plus-sized persons and section clothing into two genders. With Chiccano we take these groups of people into consideration, community is important and that starts with a step forward in a positive direction.
As time passes fashion evolves and Chiccano blends the traditional aesthetics with modern trends through innovative designs to redefine cultural norms. Whether you want to embrace your Brown Pride or want to support a local small business while advocating for Xicane voices we have the apparel for you. With each order we also send a piece of our history, educating customers on the history of our people and our pride to encourage further learning. Through this our brand ensures to create a safe space where creativity, inclusivity, and pride is limitless and immortal.
