Bomba Chile Co.
The concept of Bomba Chile Co. stems from my deep-rooted passion for the culinary arts and the culture I have grown up to love and cherish. Much of my design is inspired by local taquerias, restaurants, and food trucks found in the Rio Grande Valley. With a modern yet stylistic approach I created a brand identity and product. To further emphasize the passion of the Mexican cuisine I created a book, Salsa & Type. This concept dives into a merge between typography and different salsa recipes. One of the things that connects us all is food. We all have 4 or more ingredients inside our refrigerators to make a simple salsa which is a steeple in the Mexican culture. This book will have simple recipes to make at home salsas, all while enjoying illustrated images of typography to inspire the process. The color pallet chosen also depicts the rich and vibrant colors the Mexican culture naturally provides form its classical salsa ingredients. This book represents culture, craft, and community.
