Exhibit Work
The overall objective of this project is to combine creativity, education, and promotion to elevate the sport of badminton. By creating a fictional badminton team and designing corresponding promotional materials, I aim to engage a broader audience and inspire them to explore and embrace badminton as a fun, exciting, and accessible sport. This project goes beyond just marketing—it’s about building a narrative that draws people into the world of badminton, helping them see it as more than just a recreational activity, but as a sport full of energy and passion.
The portrait poster plays a crucial role in establishing the identity of the team. The vibrant colors, dynamic action shots, and energetic designs are meant to create a sense of excitement around the team, making them feel real and larger-than-life. The goal is to capture the essence of badminton’s fast-paced, high-energy nature while promoting the team as a group of athletes worthy of admiration and support. By showing the players in mid-motion, the poster emphasizes the fluidity and athleticism required in badminton, which can sometimes be overlooked in comparison to other more widely popular sports. The goal is to spark interest and curiosity in the sport, suggesting that playing badminton is just as thrilling as watching it at the professional level. The landscape poster, an infographic that explains how to play badminton, serves an entirely different but complementary purpose. It takes a step-by-step approach to educating the audience, using visually engaging graphics to break down the basics of the game—serving, scoring, and general rules. This simplicity makes it approachable for people who may have never played badminton before, offering a clear and easy-to-understand introduction. Through the use of icons, illustrations, and minimal text, this poster provides a quick guide while still maintaining the same high-energy vibe as the portrait poster. By making the process of learning badminton seem easy and accessible, the infographic aims to demystify the sport and encourage people to pick up a racket and give it a try. The merchandise is another key aspect of the project, serving as a tangible connection between the fictional team and its fans. The merchandise will not only promote the team’s image but also help establish a sense of community among people who support the fictional team. Items like stickers and t-shirts will serve as fun, wearable ways for consumers to show their enthusiasm for the team. The player uniforms and rackets, on the other hand, will appeal to those who are more serious about the sport and want to engage with it on a deeper level. These products are not just items of apparel or equipment; they represent the passion, commitment, and energy that the fictional team embodies. By using a unique, eye-catching design, these products will contribute to creating a strong brand identity for the team, helping it stand out in the market and generating interest in badminton as a whole.
In conclusion, this project’s goal is not just to create promotional materials for a fictional team but to spark a wider interest in badminton. Through a combination of visually compelling posters, educational infographics, and innovative merchandise, I hope to inspire people to play badminton more often, appreciate its exciting nature, and feel part of a community. Badminton may not be as mainstream as other sports, but with the right promotional approach, it has the potential to attract a dedicated fanbase and be recognized as the thrilling sport it truly is.
