Exhibit Work
"Year in Bloom" offers a vibrant fusion of art and nature, delivered monthly to transform everyday spaces with seasonal beauty. This subscription service provides a curated experience where each month's illustrated calendar pairs with a matching postcard and a bouquet of seasonal flowers. Through thoughtful design and packaging, Year in Bloom engages multiple senses, encouraging moments of reflection and serenity.
The project's audience, primarily individuals aged 20-30 with an appreciation for art and curated experiences, will find themselves immersed in a creative journey with each delivery. This exhibit showcases the cohesive brand identity, with visual prototypes of the calendar, postcards, and packaging, all designed to harmonize with the natural beauty of the bouquets. By integrating art and nature, this subscription experience elevates the practical aspects of a calendar into something immersive, refreshing, and joyful. Success is measured by the seamless alignment of brand elements, ensuring that each touchpoint fosters an atmosphere of beauty and connection for subscribers. "Year in Bloom" serves as a celebration of nature's seasonal rhythm, where each month reveals a thoughtfully selected bouquet that mirrors the illustration on the postcard. The subscription aims to bring moments of calm and inspiration into subscribers' lives, transforming familiar spaces into artful displays. By designing with a balance of simplicity and vibrancy, "Year in Bloom" promises a refreshing experience.
