Exhibit Work
This Exhibit is to promote a snowboarding/Skiing event taking place within a mountain resort in Denver, Colorado. Within the advertising are shots of event contestants in action partaking in the multiple events that will happen during the weekend long event. It will be a live event that is being sponsored by SnowCross, a snow gear brand that hosts these tournaments to help bring promotion and advertising in order to help compete with other competitors. SnowCross is a brand that focuses on going out towards communities and hosting events with the intention of getting those a chance to show themselves what they’re really made of and give them an opportunity of a lifetime to make it big time and make a name for themselves. Our sponsored events allow us that opportunity to give that chance to people.We try to ensure our identity is preserved with our actions and our decisions.
Our theme for SnowCross is reflected from the majority of the marketing material, which is the sense of dynamic action and movement being caught right in the moment to sell you on the exciting and active appeal of both snowboarding and Skiing. My goal was to create a brand that is both exciting and appealing to everyone in order to get behind and provide proper and safe equipment to those who are interested in both of these sports. The demographic that I want to get across is all individuals from ages 15 to 40 who have a deep love for sports of this caliber and also be able to present the opportunity to those who come to watch the events that are being hosted witness in full glory a grand display of skill and talent for these winter sports. With that passion and drive, SnowCross tries to exhibit that same energy in our brand and marketing. We let others know that within our design of our gear and clothing that it shares the same drive that those who wear it let out when they decide to go all out. That is what I hope to strive for when creating the design for this material.
