Brian Pena
Artist Statement
This world we live in is beautiful, bright and vivid. But it is also chaotic, messy, and disorganized. The messiness is a source of endless surprises and unique solutions. I'm not afraid to dive into the abyss of my work, unearthing unpolished gems and refining them into polished masterpieces. While I appreciate the principles of order and structure, I find beauty in the chaos of my creative mind. It's in the freedom to let ideas flow, to experiment, and to take risks that I unearth the most unique and compelling designs. My work process is a testament to the belief that structure can sometimes stifle creativity, and that breaking free from the confines of perfection can lead to groundbreaking and unconventional solutions. I want to create things where people would try to argue that, on a technical level, my pieces would not work but because how everything is pulled together, they cannot speak against it.
I am drawn to the endless possibilities that designs and art offers in our increasingly digital world. Whether it's a compelling logo, an engaging website, a thought-provoking poster, or a sleek branding package, I see design as a means of connecting people with information, brands, and causes. My artistic process is a reflection of the beautiful disorder that defines the world around us. It's in the unplanned strokes, the haphazard arrangements, and the serendipitous discoveries that I find my creative home. I embrace chaotic tendencies because within them lies the raw, unfiltered essence of my design work. In the end, it's not about how neat or organized my process is; it's about the end result. My work is a celebration of the creative chaos that defines my approach as a graphic designer. It's a tribute to the idea that sometimes, the messiest paths can lead to the most extraordinary destinations.
My goal as a graphic designer is to leave a lasting impression, to spark curiosity, and to inspire change through the power of design. I invite viewers to take a journey through the clutter and discover the unpolished brilliance that emerges from the creative storm. I am committed to the idea that every design decision, from color choices to typography, has the potential to influence behavior and perceptions. I aim to create designs that not only look good but also convey messages, tell stories, and make a difference.
