Viewing Content as an Asset Rather than an Expense
Posted: December 5, 2019 3:59:00 PM CST
Many higher education professionals--marketers and non-marketers alike--view marketing activities as an ongoing expense rather than a mid- to long-term investment. However, not all marketing activities are created equal, and some are more accurately described as assets rather than expenses. For higher education, paid search, print brochures, direct mail and other traditional (and usually costly) advertising activities are short-lived marketing events that result in potential applicants in the...
