Marketing

Welcome to the Department of Marketing! Our department is dedicated to providing marketing education that prepares students to become leaders for Texas and the world. We provide high quality educational opportunities in our academic programs including our undergraduate degree in Marketing with specialized certificates in Entertainment, Branding and Communication, Multicultural and Global Business, and Design and New Product Commercialization. Our American Marketing Association student chapter is very active and organizes an annual Marketing Week, a Fashion Show and the Helix Music Fest. Our Ph.D. program in Marketing has trained scholars who are now on the faculty of Florida State University, the University of Maine, Ohio University, St. Bonaventure, and other fine institutions.

Our faculty members are knowledge creators and active researchers who have published in top marketing journals including the Journal of Consumer Research, the Journal of Retailing, the Journal of the Academy of Marketing Science, Journal of Advertising, Journal of International Business Studies, and elsewhere.

Michael Minor

Sincerely,
Michael Minor, Ph.D.
Department Chair