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Marketing & Creative Services Graphic Identity Guidelines Branding T-shirts and Promo Items

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Brand Identity & Style Guide - Related Links

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T-shirts and Promo Items

T-shirt color selection

The official t-shirt color options to select from vendors are orange, gray, white or black.

Core 365: 

  • Campus Orange
  • Carbon Grey

Blue Generation:

  • Orange Graphite
  • Graphite Black
  • Black Graphite

4 t shirts

Tint variations for orange or gray t-shirts are allowed, see examples below:

3 t shirts

Logos on promo items

When preparing to request promo items, do not recreate the univeristy logo. Any university logos to be used on promo items and t-shirts must be provided by University Marketing and Communications. Don't allow any vendors or your in-house graphic designer to recreate university logos. If a logo has been changed, artwork will not be approved until proper files are used.

Below are some examples of logo recreation that has been denied by the Office of Trademark and Licensing. Please refer to page 11 so you can become familiar with the official university secondary logo formats.

wrong utrgv logos

Placement of university logo on printed pieces

The university logo should always the most visible element when used on marketing pieces. In order to support university brand efforts, the university logo must not get lost in the design or overpowered by other logos.

wrong and right placement of utrgv logo

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